Global specialist in dispensing systems, Aptar Beauty has customized its VP4 pump, a flagship product in its prestige fragrance catalog, to equip the new Daisy Wild Eau de Parfum by Marc Jacobs (Coty).
Marc Jacobs' new Eau de Parfum Daisy Wild is presented in a bottle adorned with a pretty bouquet of flowers. The flower stems conceal the tube connected to the pump.
"Our customers rely on us to take care of the entire manufacturing process, from creative concept to delivery of the finished product." stresses Florence Muh, Packaging Development Manager, Aptar Beauty.
Aptar Beauty's Custom teams developed the two-part accessory for the new Daisy Wild Eau de Parfum to the brand's precise specifications, at their plant in Oyonnax (01), a site specialized in the manufacture of made-to-measure products.
The top sub-assembly consists of a bespoke plastic casing and mounting, plus the VP4 motor, specially adjusted to these specifications, offering, according to its designers, the perfect balance between gentle atomization and high-end spray.
The aluminum casing snaps onto the bottle, ensuring a watertight seal thanks to a special gasket. The lower part of the accessory is a green plastic dip tube, designed to resemble the stems of bouquet flowers, as if immersed in the fragrance.
High-performance spay in refillable format
VP4 is one of Aptar Beauty's flagship "prestige" products. This high-performance pump is designed to be compatible with refill systems, while delivering a progressive, linear spray with fine, even spray quality.
The fragrances in the Daisy Wild range are available in 30 ml, 50 ml and 100 ml formats, and can be refilled via a 150 ml bottle. The refill gesture is facilitated by the custom-made neck, which allows consumers to screw the pump on and off with ease.
An award-winning product
In collaboration with Aptar Beauty, Marc Jacobs Daisy Wild won the Formes de Luxe 2024 prize in the Distribution category at the Luxe Pack trade show held in Monaco on September 30, October 1 and 2, 2024.
In this category, Daisy Wild competed with the fruit of another Aptar Beauty collaboration: the new fragrance All Of Me by Narciso Rodriguez (Shiseido). Equipped with the refillable HDS Inune Refill pump, this fragrance offers a "High Definition" spray, with wide-angle diffusion and soft, fine atomization. Manufactured without POM (polyoxymethylene) - replaced by polypropylene, and designed to avoid contact between metal and formula to preserve the olfactory integrity of the juice, this refillable pump, with its invisible mechanism, boasts sleek lines with a luxurious finish.
