German make-up manufacturer Schwan Cosmetics is presenting its innovations at BeautyWorld Middle East, taking place from October 28 to 30, 2024 in Dubai: a lip gloss and an eyebrow gel to stimulate growth.
Schwan Cosmetics, German designer of color cosmetics and supplier to leading beauty brands, unveils Lipbloss and BrowFix at Beautyworld Middle East. This launch reflects the current move towards multi-functional products and minimalist make-up trends, while meeting specific local needs in the Middle East.
According to the manufacturer, the Middle East heralds emerging trends and brands. Emerging high-end brands such as Armaf Beauté, as well as many strong independent brands, are driving these developments and setting new standards in the region. One of the main trends is to combine high-performance products with skincare ingredients to meet the expectations of young, environmentally and socially conscious consumers. They are also moving towards more responsible beauty products, without compromising performance.
" No region implements innovation as quickly as Dubai. The Middle East beauty market is at the forefront, with innovations recognized and adopted more quickly thanks to shorter decision-making processes. It's not about quick beauty, it's about sustainable, revolutionary innovation, without compromising on performance. The innovation quotient in the Middle East is extremely high, making it a strong market for cutting-edge advances and a real opportunity for growing beauty brands", explains Tobias Friedrich, Vice President Sales EMEA at Schwan Cosmetics.
According to Schwan Cosmetics, the skinification of make-up has made lip care an essential and popular part of the daily skincare routine, and Y2K nostalgia has made lip gloss a lifestyle accessory. Earlier this year, Cult Beauty, a specialist in online beauty sales, saw a 73 % increase in searches for lip gloss.
Moisturizing gloss
Schwan Cosmetics' new lipbloss, a hybrid of gloss and balm, combines the moisturizing properties of a lip balm with the shine of a gloss. Lipbloss contains 17 % of jojoba oil and 0.2 % of peptide-hyaluron blend for a glossy, luscious finish without a sticky feel on the lips.
For the Middle East, peppermint, ginger and chili pepper can be added to the formula to create a more intense tingling effect on the lips. These ingredients stimulate blood circulation in the lips and provide a spicy or refreshing scent. Peppermint provides a refreshing, slightly cooling effect and has soothing properties for the skin. Ginger oil creates a more intense tingling and plumping effect, bringing a sensation of warmth to the skin.
Schwan Cosmetics specifies that chili oil creates the most intense tingling and swelling effect, with a sensation of intense warmth and an energizing, spicy fragrance. Chili and ginger can also be blended for more personalized formulations.
" The main feedback we've received from our customers in the Middle East concerns the increased sensory impact of our products. Quite simply, if consumers don't feel that products work, they don't believe they work at all. Today's strong desire to combine fashionable looks with the benefits of skincare fits perfectly with Schwan Cosmetics' Color & Care strategy, which aims to offer a range of products developed to combine the latest fashionable looks and colors with the added benefits of scientifically proven skincare ingredients. "explains Stefanie Strittmatter, Global Product Management Lip at Schwan Cosmetics.
Eyebrows in top shape
To meet the growing demand for eyebrow-enhancing make-up, Schwan Cosmetics is also launching 3-in-1 BrowFix, which strengthens, colors and sets eyebrows. "Natural, assertive eyebrows continue to be in demand, and TikToks hashtags on eyebrow growth have accumulated over 40 million views."explains the German manufacturer.
The vegan formula is made up of 94 % of natural ingredients and contains 3.95 % of stimulating skincare ingredients, such as leaf extract fromeriobotrya japonicawhich reduces the time it takes for hair to grow and accelerates hair growth, and panax ginsengwhich activates intercellular communication, improving hair growth physiology. In total, the formula contains six ingredients combined to promote healthy eyebrow hair.
" The main feedback we've received from our customers in the Middle East concerns the increased sensory impact of our products. Quite simply, if consumers don't feel that products work, they don't believe they work at all. Today's strong desire to combine fashionable looks with the benefits of skincare fits perfectly with Schwan Cosmetics' Color & Care strategy, which aims to offer a range of products developed to combine the latest fashionable looks and colors with the added benefits of scientifically proven skincare ingredients. "explains Stefanie Strittmatter, Global Product Management Lip at Schwan Cosmetics.
Like hair: eyebrow growth is based on a complex cycle comprising four main stages: active growth, transition, rest and fall, with a shorter growth phase than hair. "Balancing ingredients to treat each stage of this cycle while ensuring follicle and skin health is a major challenge. Our carefully selected blend of active ingredients is designed to maximize results. For example, caffeine helps prolong the growth phase, while ginseng, l'eriobotrya and the pistacia provide phytochemicals that support growth phases. The L-arginine acts as a hair anchor, reducing hair loss, and oils like castor oil not only improve hair health but also protect skin and follicles from irritation and other disorders "explains Leonardo Luce, Head of Competence Color and Care Formula Research & Development.
