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Friday, July 1, 2022
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MS Beautilab acquires italy's Gi Picco's, the European leader in cosmetic powders

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Olivier Salaun, CEO of Marvinpac, confirms the deployment of MS Beautilab's Pulse 2025 strategic plan, with a complete range of skincare and makeup solutions and strong international development.

The acquisition of gi Picco's Cosmetics European powder reference strengthens MS Beautilab's offer and thus completes its historical know-how.

"Gi Picco's powder manufacturing technologies are of the latest generation, with incredibly creative and attractive solutions, influenced by the world of design and the art of Italian fashion that has been in the DNA of this magnificent family nugget since 1967," explains Olivier Salaun, CEO of the group. "They are also very rooted in an ecological and economic reality to meet the needs of brands around the world. It is a great pleasure for our family shareholders, our teams and myself to welcome the Gi Picco's teams to the group, and I look forward to this important step in the deployment of our Pulse 2025 strategic plan. » 

"Among Gi Picco's flagship technologies, Top Injection makes it possible to design powder formulas from a mix of solid and liquid ingredients, therefore creamy and comfortable, with a higher mother-of-pearl rate than pressed powders, for a highlighter and luminous effect,"explains Irene Inguaggiato, Ceo of Gi Picco's.

Enrico Colombo, Director of Operations, explains: "Unlike Back-Injection, Top Injection allows several shades to be poured without a separator, giving free rein to various compositions or the customization of palettes. Extensive customization up to the creation of 3-dimensional decorations. Patterns, reliefs, glitter effect, pearlescent, everything is possible! A beautiful illustration of the slogan: The idea becomes color.

This merger provides the MS Beautilab cosmetics division with 3 make-up and skincare R&D laboratories in France, Italy and Switzerland, and 4 production sites, including a full-service unit in the Czech Republic. Further developments will follow.

"Our strength is to combine creativity, expertise and an eco-responsible approach with our proposals resulting from a listening and a detailed analysis of market trends and the needs of our customers" summarizes Olivier Salaun.

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