To meet the expectations of the make-up market, and as part of its continuous innovation approach backed by its historical expertise since 1964, MS Beautilab has developed Maestracolors+, a line of pigments and fillers onto which molecules of interest are grafted or coated, enhancing product performance. Functionalized pigments deliver three types of benefits:
- Formulation: they improve dispersion, fluidity, viscosity and stability.
- Make-up: they contribute to improved homogeneity, intensity, coverage, bio-affinity and long wear. The improvement in bio-affinity was demonstrated in a test with Green, a natural, vegan functionalized pigment that enhances hold.
- Specific: depending on the functionalization, they provide additional, high value-added properties such as sensoriality, antimicrobial protection, play-time, and enhanced self-esteem thanks to neuroscience, like the C8-Soie pigment.
They enable us to develop products with exclusive, differentiating properties. To demonstrate this, MS Beautilab has set up the Performance Lab, an in-house performance evaluation laboratory that tests and promotes its formulas and technologies.
"Expertise in the development and industrialization of functionalized pigments has a long history at MS Beautilab (resulting from the merger of Strand Cosmetics Europe and Marvinpac's cosmetics activities), says Éric Bouvier, his co-CEO. It is the DNA of our renowned make-up expertise. These functionalized pigments are present in most of the formulas we develop and manufacture for our customers. The innovations we are capable of through these technologies led us to decide to make them a fully-fledged, high value-added raw material offering, requiring a different and specific distribution channel. This is why we have entrusted Maprecos with this exclusive mission on the French market."
The pace of innovation is accelerating, particularly in favor of increasingly natural formulas. This is a challenge, since the raw materials with the most technical and widely-used properties are generally derived from petrochemicals. "We are therefore working to develop "clean" pigments. This is the case with the "Green" functionalized pigment, which provides better bio-affinity on the skin and, as a result, a significant, proven improvement in formula hold, continues Éric Bouvier. Our ambition is to be the preferred choice for all brands looking for the most innovative, high-performance beauty and skin health products, backed by the excellence of "made in France" and "made in Switzerland".
