Acne, psoriasis, dermatitis, eczema... inflammatory skin disorders affect nearly 20 million people in France, who often search in vain for healthy, natural solutions to their problems.
Yasmin Laalej has created Slolie to help them find lasting relief from inflammation. The young brand offers a range of three natural, organic and responsible skincare products.
Natural, effective active ingredients
Slolie is a French brand whose mission is to make aromatherapy more accessible by offering skin care products based on dry vegetable oils, plant extracts and essential oils.
Formulated by a team of aromatologists, these products are composed of active ingredients carefully selected for their anti-inflammatory, anti-bacterial, healing and regenerating actions.
Slolie skin care products are designed for anyone suffering from skin inflammations such as acne, eczema, psoriasis, rosacea and dermatitis. They can also be used to reduce scars, redness and spots caused by these inflammations.
A skincare cream
Slolie's "Crème de soin essentielle" is a rich cream that combats all types of pimples, regulates skin reactions and regenerates the skin and skin barrier. This cream contains aloe vera, three dry, non-comedogenic organic plant oils (black cumin, jojoba and hazelnut) and five organic essential oils (sandalwood, geranium, rosewood, lavender and petit grain bigarade).
A serum
Slolie's "Sérum très actif" is a natural 100 % serum composed of organic dry sesame and jojoba oils that nourish the skin, vanilla macerate that soothes it, and five organic essential oils that purify and repair tissues. It penetrates deep into the skin, leaving no greasy film, and gently rebalances skin prone to pimples and excess sebum.
Botanical water
A must-have for every routine, Slolie botanical water tones, soothes and purifies all skin types. Use as a spray just after cleansing, or at any time of day to soothe blemishes and redness. It combines three hydrolats: lemon balm, orange blossom and spearmint.
An eco-responsible approach
Slolie skincare products all contain over 99 % of ingredients of natural origin, and over 83 % of ingredients from organic farming. They are all made in France, using ingredients sourced from local farmers and elsewhere.
Slolie's suppliers grow their plants without GMOs or pesticides in eco-managed forests, giving the brand full traceability of its ingredients, from the plant to the final product.
The packaging is also eco-responsible: the containers are made of violet glass, 100 % recyclable, which naturally revitalizes the active ingredients, the labels are made from pure cellulose from eco-managed forests, and the ink is vegetable-based.
Finally, for every order, Slolie plants a tree thanks to its partnership with the Reforest'Action organization.
A brand on the move
Since its launch in 2021, Slolie has been a great success, with :
- Over 3,000 customers seduced;
- 10,000 subscribers on social networks;
- More than 300 reviews, with an average rating of 4.8 out of 5 ;
- More than 2,000 volunteers have tested the effectiveness of its skincare products;
- Nearly 200 partner boutiques and pharmacies.
The founders of Slolie want to develop their range in a minimalist and responsible way. Their ambition is to make their brand the natural reference for relieving acne and eczema, reducing itching and redness, and fading scars.
Yasmin Laalej, co-founder of Slolie
For six years, Yasmin Laalej worked with companies on their digital strategies. In 2021, she left her job to found Slolie with her sister and partner Myriam Laalej.
This career change is linked to Yasmin's medical background. Suffering from acne and eczema for years, she discovered in 2017 that she had ulcerative colitis (UC), an autoimmune disease.
Yasmin asked around, trying to understand what was happening to her, and discovered that the common thread running through all her ailments was inflammation. So she decided to take the natural healing route.
She consulted specialists (naturopath, aromatologist, nutritionist, reflexologist and acupuncturist) and trained in naturopathy, which became a real passion: she devoured specialized books and online conferences. In the course of her research, she realized that it was difficult to find clear information on the protocols to follow and the products to use to relieve and heal her inflammations, as well as the side effects caused by drug treatment.
Thanks to professional advice, accumulated knowledge and natural products, Yasmin has finally succeeded in overcoming some of her ailments. Since 2020, she has been in total remission, with no more acne or eczema.
By talking to people close to her, Yasmin Laalej realized that many people were experiencing the same type of health problem as she was. She then created an Instagram account and a blog to share her experience, advice and anti-inflammatory recipes. Later, she conducted a wider study and founded Slolie in 2021 with her sister to make natural solutions more accessible.
