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Monday February 6th, 2023
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Oriflame chooses Albéa's Greenleaf technology for its range of oral care

Oriflame's "Optifresh" range now offers five high-density polyethylene (HDPE) toothpaste tubes ready for recycling with screw cap using patented Greenleaf 2 tube technology. Even with a thinner laminate sheet and up to 20% less virgin plastic in the sleeve, this unique technology offers maximum protection against light, oxygen and moisture while saving energy.

"Oriflame stands for environmentally friendly products in terms of both formulations and materials and packaging," says Wyn Thomas, Packaging Category Manager at Oriflame. Greenleaf tubes are perfectly in line with our company philosophy and help us reduce environmental impact and improve circularity while providing the best customer experience. »

Greenleaf 2 tube technology allows the tubes to be recyclable wherever local collection programs are available. Generation 2 tubes are recognized by the Association of Plastic Recyclers (APR) in North America, and by RecyClass and SUEZ.circpack in Europe. These certifications confirm that they can be recycled within existing HDPE bottle recycling channels.

"We are proud to support Oriflame in its commitment to sustainable development, while pursuing our own goals of achieving 100% recyclable or reusable packaging by 2025,"said Gilles Swyngedauw, Vice President Of Sustainability & Innovation at Albéa.

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