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Yves Rocher: international expansion and new experience in Asia

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The editorial staff
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Yves Rocher strengthens its global presence with an expansion project in Asia. The brand relies on innovation and a unique integrated model.

Yves Rocher is pursuing its growth strategy by focusing on three key areas: strengthening its French base, omnichannel development and ambitious expansion in Asia. In France, the renovation of more than half of the 600 stores is planned by 2029, accompanied by the consolidation of its digital strategy via its online platform bringing together more than 80 partner brands.

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" We are entering a new phase of growth, at a time when the beauty industry is transforming itself. »explains Guillaume Darrousez, General Manager of Yves Rocher.

Asian expansion and product innovation

Internationally, Yves Rocher is preparing to roll out in eight Asian markets by 2026, including South Korea and Japan, with a strategy integrating innovation and digital presence, notably via TikTok Shop. A pilot test in Thailand will introduce a new retail concept, designed to enrich the customer experience through personalized advice and product experimentation. The brand is also targeting the Indian market, banking on the effectiveness of its plant-based cosmetics.

Dermo-botanical leadership and sustainable commitment

With nearly 8 million customers in France and 20 million worldwide, Yves Rocher reinforces its leadership by leveraging 65 years of dermo-botanical expertise. The brand remains true to its “from plant to skin” model, emphasizing its commitments to biodiversity and reducing its environmental footprint. Present in over 90 countries, the family-owned company continues to promote naturalness and French production as pillars of its global strategy.

With this international expansion, Yves Rocher is positioning itself to become a benchmark for responsible, natural beauty, both in France and abroad. This ambitious gamble sets out a growth trajectory in which innovation and respect for the environment meet the expectations of a rapidly changing market.

New advances in biotechnology at in-cosmetics Asia 2025

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The editorial staff
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site-industries-cosmetiques Several transparent jars filled with powdered color pigments are arranged on a white surface, presenting vibrant hues that highlight biotechnology innovations. Part of a color photo card is visible, evoking the spirit of in-cosmetics Asia 2025.

In-cosmetics Asia 2025 highlights biotechnological innovations in the personal care sector, as the market continues to grow in Asia-Pacific.

Focus on biotechnology

The in-cosmetics Asia 2025 event, scheduled to take place in Bangkok from November 4 to 6, will feature biotechnology as its central theme. Designed to be the Asia-Pacific region's leading trade show for personal care ingredients, it will feature 37 innovations from a diverse range of countries including Japan, China and Italy. According to Sarah Gibson, event director, «the focus on biotech beauty represents a step forward for the market. Consumers are increasingly demanding natural, sustainable forms.». This demonstration includes formulas developed by renowned companies such as BASF, Azelis and dsm-firmenich.

Innovations on display

Among the expected innovations, Azelis will present products such as 360 Hair Repair & Shield cream serum, using biotechnological peptides to revitalize hair, and advanced sun protection with SUN-sitive Biome Sun Dew SPF50+ PA++++. For its part, BASF will be contributing biofermentation innovations, including Yogurt - Do a Favor on Skin, a lightweight sunscreen enriched with exosomal postbiotics, offering optimized protection against UV rays. Japan's Matsumoto Trading Co. will unveil Dewy Enchanting Lip & Cheek, a multifunctional make-up based on GeoFuse-moist, derived from a natural 100% origin. In addition, Malaysia-based Davos Life Science offers Luscious Lip Jelly, a hybrid make-up and skincare product.

Event participants will have the opportunity to preview these products before they reach the market. The event will be held at the Bangkok International Trade & Exhibition Centre (Bitec) and will run parallel to Cosmex, offering extensive coverage of cosmetic manufacturing and packaging technologies.

Cosmetic 360: video review

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The editorial staff
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site-industries-cosmetiques A collage of twelve photos from Cosmetic 360 - 2025, featuring topics such as "bio-inspired", "Technature" and "Ilumys". Discover highlights and video feedback on trends such as "relax?", "sweat", "routines" and innovative colorants.

The latest edition of Cosmetic 360 came to a close with a host of new products discovered while wandering the aisles of the 260 exhibitors or rewarded by the Awards presented by a jury of professionals (including Industries Cosmétiques has been part of it from the outset). If you weren't among the 5,800 visitors to this year's event, here's a video recap.

Solabia

Nextdot

My beacon

Technature

Byome Labs

Greentech

Cosmetopack

Brain Impact Neuroscience

Microfactory

Sparxell

Aïna Queiroz

New visual hair analysis capabilities from Dia-Stron

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The editorial staff
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site-industries-cosmetiques A clean, modern laboratory featuring workstations, Dia-Stron equipment for visual hair analysis, computers and 3D printers. The space features white walls, a blue accent wall, fluorescent ceiling lighting and two desk chairs.

Dia-Stron enhances its offer with visual hair analysis capabilities to reinforce the substantiation of hair product claims.

Dia-Stron, a specialist in testing the properties of hair fibers, recently announced the addition of new visual analysis skills to its catalog of global services. This addition enables manufacturers to accurately support product performance and claim validity through advanced testing methods.

Innovative technologies from Bossa Nova Vision

The technologies employed come from Bossa Nova Vision, its American subsidiary, known for its sophisticated equipment. These new techniques are used to assess various visual aspects of hair, such as shine, volume, color and resilience to tangling. Rebecca Lunn, Applications Manager at Dia-Stron, underlines the importance of these advances: « Claims supported by robust scientific data are essential for building consumer confidence and offering a competitive edge in the marketplace. "

These services are particularly suited to testing on different hair types and treatment protocols, making them invaluable for the product development stages and final validation of performance claims by manufacturers of raw ingredients, finished products and hair appliances.

Horace chooses recycled packaging for a responsible gesture

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The editorial staff
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site-industries-cosmetiques A black tube of lip balm with the brand name "HORACE" engraved on the cap, placed on a marble surface next to a glass of water and a white towel.

Men's skincare brand Horace has adopted the recycled PET stick developed by Cosmogen for its new lip balm, demonstrating its commitment to sustainable beauty.

The Horace brand recently selected the 100 % PET PCR stick, designed by Cosmogen, to package its latest lip balm. This strategic choice is part of a wider initiative to promote environmentally-friendly packaging solutions. The stick is adorned in black with a selective varnish, combining aesthetics with functionality while reaffirming the brand's ecological commitment.

Customizable, sustainable solutions

With a capacity of 3.7 g, the stick integrates a customizable offer, whether PET or r-PET monomaterial, and adapts to a variety of products, from waxes to sunscreens. Cosmogen extends this range with compacts, brushes and kabukis, enabling cosmetics brands to create coherent, sustainable lines. As Cosmogen's «Innovation & Development» department emphasizes, the company is pursuing its mission of responsible innovation for sustainable beauty that respects both people and the environment.

Lumson innovates with a new metal-free pump

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The editorial staff
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site-industries-cosmetiques A green plastic pump dispenser is centered on a green background, with text emphasizing that it's a metal-free pump from Lumson, highlighting innovation in plastic construction and environmental benefits.

Lumson, the Italian specialist in cosmetics packaging, presents FREE, a new metal-free pump combining durability and performance, a step into the future for the beauty industry.

Italian company Lumson has unveiled FREE, its latest metal-free pump innovation, destined to shake up standards in the cosmetics industry. In developing this new device, Lumson focuses on durability and performance. Based on a polymer originally used in the aerospace and medical sectors, FREE stands out for its reliability and resistance to mechanical, thermal and chemical stress.

Certified environmental compatibility

Not only does the new pump offer performance equivalent to that of metal spring pumps, it has also been awarded RecyClass certification, guaranteeing its compatibility with the recycling of polypropylene (PP) materials. This label confirms Lumson's commitment to reducing environmental impact.

FREE is available in atmospheric and airless versions with a 24/410 neck, further strengthening the company's offering of advanced technological solutions. The product is a perfect illustration of Lumson's ongoing efforts to offer innovative, aesthetic solutions to the cosmetics industry.

New limited edition cosmetics set: Moana by Baïja

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The editorial staff
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site-industries-cosmetiques A rectangular box featuring tropical-themed illustrations of a palm tree, the ocean and a parrot. Baïja's Moana cosmetics set features two skincare products: a shower gel and a limited-edition shimmering body lotion.

The arrival of the festive season inspires Baïja to launch a limited-edition box, «Glowy Crush Moana»: a set of cosmetics that transports the senses to the tropics, without leaving the comfort of home.

The festive season is often synonymous with human warmth and conviviality, but it can also become an excuse to travel through imagination and sensations. This year, Baïja, a well-known brand in spas and institutes, is offering a limited edition of its «Glowy Crush Moana» gift set, designed to bring a tropical touch to end-of-year celebrations.

Plunge into the sensory world of Baïja with two flagship products that evoke the exoticism of the islands. The first, a Moana shower foam, is noted for its creamy, moisturizing texture. The second, a glittery body lotion enriched with Tiare flower extract, leaves skin soft and slightly glistening. Designed to make an ideal gift under the Christmas tree, each item in the Glowy Crush Moana set comes in a travel size (50 ml), making it easy to take with you when you're on the move. The enveloping Tiare flower fragrance, characteristic of these products, is designed to evoke an immediate change of scenery, reminiscent of fine sandy beaches and crystal-clear tropical waters.

The box is available for €15.90, making it an affordable Secret Santa gift. It is on sale in spas and institutes, as well as on the official Baïja website.

TNT Group, specialist in exceptional packaging for cosmetics

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The editorial staff
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site-industries-cosmetiques A white Advent calendar box from TNT Group, with numbered drawers in metallic copper and white arranged in a grid, testifies to their expertise in exceptional packaging. The names of the cities are indicated at the bottom of each flap.

Combining aesthetics and eco-responsibility, TNT Group redefines the art of luxury packaging for the cosmetics industry with innovative, tailor-made solutions.

A commitment to aesthetics and sustainability

Innovation in luxury packaging takes shape at TNT Group, where understated elegance meets user experience. Flagship products, such as Advent calendars and discovery boxes, perfectly illustrate this synergy. Each calendar, for example, is made from FSC-certified rigid cardboard, underlining the company's commitment to sustainability.

Customized solutions for a unique experience

The TNT Group-style discovery box, with its hexagonal structure and adjustable compartments, offers unprecedented flexibility to personalize each product. It conveys not only the scent of fragrances, but also the brand's signature, thanks to several options for finishes, materials and customizable messages.

What's more, the protection and value of the products inserted in these packages are guaranteed by a variety of technical insert solutions, from paper pulp to cardboard, designed for all container sizes and shapes.

Technical expertise at the service of brands

TNT Group doesn't just produce packaging; it partners with brands from the earliest design stages. Material selection, design, prototyping and manufacturing are all carried out in close collaboration with customers to ensure that every aspect of the packaging contributes to enhancing the brand image. Specializing in the manufacture of complex metal parts, the group also has engineering expertise to optimize customers' artistic creations.

Cosmed MasterClass: a confirmed success with 480 delighted professionals

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The editorial staff
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site-industries-cosmetiques Promotional poster for the Cosmed MasterClass on October 9, 2025, featuring leading professionals, topics such as regulatory news, PFAS and international updates, with a blue and white color scheme focusing on cosmetics regulation and industry successes.

The recent regulatory MasterClass from Cosmed brilliantly met its target audience, bringing together 480 participants and achieving a satisfaction rate of 100 %. A crucial point for players in the cosmetics industry seeking regulatory clarity.

In the face of constant regulatory challenges in the cosmetics sector, particularly with regard to exports and the growing complexity of environmental legislation, Cosmed was able to offer a highly acclaimed event. The two-hour session of presentations and discussions provided a precise and pragmatic insight into French, European and international legislation.

Positive spin-offs for participants

The feedback from this MasterClass speaks for itself: a unanimous appreciation with a satisfaction rate of 100 %. « Faced with accelerating regulatory constraints, our aim is to provide industry players with concrete, actionable and immediately usable information, »says Jean-Marc Giroux, President of Cosmed.

The insights provided cover critical aspects such as PFAS, substance classification (CLP) and international regulatory specificities, encompassing key markets such as China, the USA and Canada. On the strength of this success, Cosmed is already planning to extend this format with webinars and in-depth training courses next year.

New collection of hand creams by Sowvital and Scentmate inspired by orchard fruits

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The editorial staff
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site-industries-cosmetiques Four side-by-side photos feature Sowvital hand creams alongside stacked figs, apples, pears and tomatoes. Each tube features a matching fruit illustration on a light blue background.

The new range of hand creams, the result of a collaboration between Sowvital, Scentmate and Isabelle van Ingen promise a unique olfactory experience thanks to the concept of perfume layering.

A step forward in personal care

The recent collaboration between Sowvital and Scentmate, two leaders in fragrances and personal care, integrates orchard fruit essence into an innovative collection of hand creams. This partnership also includes fragrance consultant Isabelle van Ingen, bringing in-depth expertise to this innovative project. « Consumers are now looking for products that not only care for their skin, but also help them explore their olfactory identity. »explains Siomara López, Scentmate's Fragrance Development Manager.

Creating a unique olfactory signature

The layering olfactive, or fragrance layering, is at the heart of this new product line. Users are invited to combine creams, oils or mists to create a totally unique fragrance. « Fragrance is not an afterthought; it's the essence of the experience. »says Isabelle van Ingen. The products, which combine skin hydration with high-end fragrances, are inspired by fruits such as fig, apple, pear and tomato, each scent intended to evoke a vivid image of a sunny orchard.

Available now at Bon Marché or on the brand's official website, this collection is billed as the future of personalized perfumery and sensorial cosmetics.

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