Cosmetic Valley inaugurated its patronage campaign for the House of Cosmetics in Chartres, a project designed to unite the perfume and cosmetics industry around the values of innovation and sustainability.
On October 8, 2025, at the Petit Palais in Paris, Cosmetic Valley officially launched the Maison de la Cosmétique in the presence of a distinguished array of partners and sponsors. This new building, symbolizing French excellence in perfumery and cosmetics, will be built in Chartres, opposite the cathedral, by 2028.
A totem project, symbolizing an exceptional ecosystem
Under the visionary direction of Jean-Michel Wilmotte, this 2,650 m² building will combine innovation, heritage and transmission to appeal to professionals and the general public alike.
" The Maison de la Cosmétique is a manifesto, a living symbol of the unity and diversity of our industry. It will be the place where beauty becomes emotion, knowledge a commitment and experience a promise. A place where cosmetics is revealed as a human and scientific adventure, driven by research, creative daring and French industrial excellence. The Maison de la Cosmétique in Chartres is the cathedral of an industry that cares, unites and innovates. A unifying project, worthy of the talents and ambitions of its players "says Marc-Antoine Jamet, President of Cosmetic Valley.
The object of a sponsorship campaign estimated at between 7.5 and 10 million euros by 2028, this ambitious project has already attracted nine sponsors, including Chanel Parfums Beauté, Crédit Agricole Val de France and L'Oréal Groupe.
Collective support for international outreach
" Supporting the Maison de la Cosmétique means investing in the future of an industry of excellence "The patrons affirm. Simona Cattaneo of Chanel Parfums Beauté: " Chanel Parfums Beauté, the emblematic house of perfumery and beauty, is honored to be associated with the Maison de la Cosmétique, a visionary project that embodies excellence, transmission and audacity. "
The ambitions of the Maison de la Cosmétique are clear: to become a magnet for an industry worth 71 billion euros and 226,000 jobs in France. A place of knowledge and exchange, it will welcome 100,000 visitors a year, celebrating innovation and environmental responsibility.
A lively place, open to all
With the support of Cosmetic Valley, this initiative is set to reinforce Chartres' dynamism as a beauty hub. " Crédit Agricole Val de France has been a partner of Cosmetic Valley since the very beginning. Together, we share the same ambition: to support the growth of companies in the industry and encourage their capacity for innovation, in particular through the support of our "Village by CA" in Chartres - whose major theme is cosmetics. "Jérôme Hombourger, General Manager, reaffirming the crucial role of this partnership in the city's transformation.
" We are proud to support the Maison de la Cosmétique in Chartres, an emblematic site dedicated to promoting unique expertise and passing on a tradition of French excellence. This project embodies innovation, sustainability and the passion of the men and women who make the cosmetics industry shine throughout the world. By taking part in this initiative, we are affirming our desire to actively contribute to the future of a buoyant sector, open to science, creation and social responsibility. "says Patrice Lafargue, President of the Idec Group.
" For 116 years, L'Oréal Groupe has cultivated strong roots in France, which it also represents internationally. It was therefore only natural for us to become involved in the Maison de la Cosmétique project from the outset, as a pioneering sponsor. This unifying initiative is essential to promote the trades, heritage, dynamism and future influence of the French beauty industry worldwide. "says Céline Brucker, General Manager of L'Oréal France.
" La Maison de la Cosmétique will defend our vision of beauty: inclusive, respectful, accessible, rooted in the diversity of cultures, ages, genders and sensibilities. Beauty that protects, reveals, cares and unites. She will defend our European industrial vision. An ethical, demanding, responsible vision. A vision in which beauty is a right, a care, a factor of well-being. "says Stéphane Rinderknech, President of LVMH Beauty.
" This project resonates deeply with the history of the Pochet Group. For over four centuries, we have been bringing French beauty expertise to life with passion and exacting standards. It is a source of great pride for us to see the birth of a place that celebrates these crafts while projecting them into the future. "says Xavier Gagey, Chairman of the Pochet Group Management Board.
" As a family-owned, independent and French company, Silab is proud to be associated with this fine project, which will make a positive contribution to the promotion of Made in France and French cosmetics. What's more, we believe that the Maison de la Cosmétique is an ideal forum for raising the profile of all the professions in the industry, including that of active ingredient supplier, which can be considered a "niche" profession, especially when it comes to natural active ingredients. Naturally, Silab is part of this responsible, shared vision, working to ensure the solidity of the industry and the innovation we drive on a daily basis and for the future. "says Brigitte Closs-Gonthier, Chairman of the Silab Management Board.
" Verescence is proud to be one of the first patrons of the Maison de la Cosmétique. An exceptional place to share with as many people as possible the French excellence of an entire ecosystem, from the glass bottle to the final product. The fruit of history, the passionate commitment of numerous employees and close collaboration with all players in the French industry. "concludes Thomas Riou, President of Verescence.
