Oriflame, a global beauty and wellness company, has unveiled Scope Eau de Toilette, an innovative fragrance collection that combines artificial intelligence and olfactory personalization. To showcase this innovation, Oriflame has chosen a different marbled hue for each of the three fragrances than the standard Texen Group ball cap, adapted to the personality, lifestyle and preferences of its customers.
Time Loop, with its white Milky Marble hood, evokes timeless elegance and the fluidity of time. Earth Wonder, with its Moss Stone-effect green marbled hood, reflects organic imperfection and a deep connection to nature. Across Space, topped by a purple marbled hood, like a Galactic Swirl, "captures the cosmic, mysterious nature of a futuristic fragrance."
The Texen group, experts in luxury and beauty packaging, has produced a marbled version of its standard ball cap in recyclable PP for these launches, offering a sustainable alternative without compromising on design and style.
The hoods are manufactured at the Texen plant in Poland. Oriflame was able to customize them by choosing different colors and material effects, such as marbling. The visual harmony between the round cap and the straight-edged rectangular bottle adds a distinctive touch.
L'Oréal Groupe announced its collaboration with Nvidia at the VivaTech trade show, which opened its doors this morning in Paris.
As part of this collaboration, L'Oréal and its ecosystem of partners will leverage the Nvidia AI Enterprise platform to accelerate the development and deployment of artificial intelligence solutions, such as large-scale 3D rendering of the Group's products. According to L'Oréal, this alliance between physical AI and generative AI opens up a new field of creative possibilities.
"Our priority is to offer unprecedented consumer engagement, combining creativity and technology at a time when advances such as generative AI and agentic AI are profoundly redefining our consumers' expectations, said Asmita Dubey, General Manager, Digital and Marketing, L'Oréal Groupe. We're very excited to be working with Nvidia to unlock the potential of AI, stimulate the creativity of our teams and turn consumers' beauty dreams into reality."
"Generative AI brings companies a new form of intelligence and agility. Thanks to Nvidia AI Enterprise, L'Oréal is accelerating its innovation capabilities, personalizing interactions on a large scale and rethinking the marketing experience to make it a real lever for relationships and conversion, explained Azita Martin, Vice President and General Manager, Retail and CPG, Nvidia. Together, L'Oréal and Nvidia are pushing back the frontiers of AI in the beauty world, to offer consumers ever more fluid, enriching and inspiring experiences."
L'Oréal and Nvidia are already collaborating on a number of innovative projects, such as Creaitech, the L'Oréal Group's proprietary generative artificial intelligence platform.
In the field of AI, Noli ("No one like I"), a pioneering start-up in the field of multi-brand marketplaces powered by aritificial intelligence, founded and supported by L'Oréal Groupe, is reinventing the way consumers discover and buy beauty products.
Symrise received the Embrace Natura award in the Commitment to Life category in the presence of João Paulo Ferreira, CEO of Natura, a Brazilian multinational cosmetics company recognized as one of the three most sustainable companies in the world (source GlobeScan). The award recognizes the company's achievements in sustainable innovation. It specifically mentions the Hydrolite 5 green cosmetic ingredient, derived from three certified natural by-products - sugarcane bagasse, corncobs and wood pulp - as part of an innovative upcycling process.
"This award celebrates our leadership in sustainable innovation and also reinforces our position as a unique benchmark company as well as our Gold status in the Regenerative Alliance program." explains Josy Hatada, Cosmetic Ingredients Vice-President for Latin America.
According to the jury, Hydrolite 5 green stands out for its environmental benefits. Developed using a patented solvent-free process, it makes a significant contribution to reducing the carbon footprint, avoiding over 202 tonnes of CO₂ emissions per year. The energy-efficient production process requires no heating or cooling, reducing energy consumption.
"This award underlines our commitment to sustainable development and innovation, said Penelope Uiehara, Global Account Director for Fine Fragrances. At Natura, all new product decisions are guided by the triple bottom line - taking into account social, environmental and economic impacts - and reducing carbon emissions is a priority throughout the innovation process. Hydrolite 5 green is a clear demonstration of our shared commitment to advancing the principles of green chemistry and recycling agricultural by-products into superior sustainable ingredients."
"As the One Symrise team, we feel honored by this recognition," added Josy Hatada. Our strategic partnership with Natura has been instrumental in aligning our projects with Natura's vision of sustainable development. We particularly appreciated the exchange with João Paulo Ferreira, CEO of Natura. We're looking forward to starting new conversations around our Amazon 360 platform to harness the by-products of Tukumã, Açaí and Murumuru. In this way, we can advance our shared vision of regenerative innovation and responsible sourcing."
L'Oréal Groupe has announced the signing of an agreement to acquire a majority stake in UK-based Medik8. The high-end skincare brand - known for its iconic Crystal Retinal serum and its patented CSA Philosophy: Vitamin C and Sunscreen by Day approach - will become part of the L'Oréal Luxe division with "strong global growth potential."
Inflexion, a European private equity firm, will remain a minority shareholder. The founder will continue to sit on the Board of Directors, and the current management team will also remain in place.
While remaining true to its origins in the professional world of clinics, the brand founded by scientist Elliot Isaacs has also evolved towards a diversified omnichannel model, both on-line and off-line, and is today present in Europe's leading selective retail chains and enjoys a growing footprint in the United States.
"We are delighted to welcome Medik8 to the L'Oréal family. With a premium skincare range combining high efficacy and affordable price points, Medik8 perfectly complements our existing skincare portfolio, explains Cyril Chapuy, General Manager - L'Oréal Luxe. Convinced of Medik8's global potential, we are enthusiastic about embarking on this adventure together and making it an international success."
"It's an exciting day for Medik8, points out Simon Coble, CEO of Medik8. I'm delighted to be joining forces with a company that shares our vision for the future growth of the brand, and whose core values are aligned with our deep commitment to science, innovation and, above all, uncompromising results. I look forward to the next stage of the Medik8 adventure, and to working together to bring our innovative products to a wider audience."
L'Oréal will consolidate Medik8 sales from the closing date of the transaction.
Under this agreement, L'Oréal also acquires the full buy-out rights of the minority shareholders.
The transaction is expected to close in the coming months, following regulatory approvals and other customary closing conditions.
Founded in 2011, French brand MyCosmetik offers made-to-measure routines for everyone, personalized and customizable: homemade cosmetics for the creative, or ready-to-use products for those seeking efficiency, practicality, always designed to minimize their ecological footprint.
Among its products is MyDiagnostik, accessible via the BeautyMix by MyCosmetik application. This solution is based on image analysis technology powered by artificial intelligence. In just a few seconds, the tool detects the skin's essential characteristics - dry patches, excess sebum, redness, skin age - and suggests an appropriate beauty routine, based on natural active ingredients. This technology, which is entirely free of charge, enables every user to benefit from ultra-targeted, evolving recommendations. A second diagnosis can be made after three to four weeks to adjust the routine according to the results observed.
"MyDiagnostik, thanks to AI, gives personalized, scalable advice that respects the skin and the environment. That's our vision of responsible beauty: to combine technology and nature to offer everyone adapted skincare that's simple to understand and use every day."explains Nelly Pitt, General Manager of MyCosmetik.
BeautyMix: the robot for creating homemade cosmetics
The BeautyMix robot puts technology at the service of homemade products, making the manufacture of hygiene and skincare products as simple as a recipe. It automatically heats, mixes and emulsifies raw ingredients, guided by the BeautyMix by MyCosmetik mobile app. Designed for DIY enthusiasts or those who simply want to know what's in their cosmetics, BeautyMix shows how innovation can enable more responsible, autonomous and transparent consumption. "The idea behind BeautyMix is to give people back control over what they put on their skin. This robot combines technology and craftsmanship to make it easy to create personalized skincare products at home.says Nelly Pitt.
The robot will be showcased at VivaTech, the annual event dedicated to technological innovation and start-ups, to be held in Paris from June 11 to 14, 2025. "Being present at VivaTech is an opportunity for us to show that more responsible, connected beauty is possible".insists Nelly Pitt.
Tailor-made solutions for professionals
MyCosmetik also makes MyDiagnostik available to cosmetics brands as part of its white-label offer. Professionals can thus offer their customers a skin diagnosis without having to develop their own tool. At the same time, MyCosmetik handles the creation of customized cosmetics ranges for brands: formulation, manufacturing, packaging, logistics, e-commerce site.
"With this turnkey offering, brands can easily propose tailor-made care products to their customers, while enhancing their expertise and promoting upsell. We want to enable them to concentrate fully on their development, while enriching their offer".says Nelly Pitt.
Throughout VivaTech, MyCosmetik will be offering live demonstrations of MyDiagnostik. It will also present its BtoB offer.
"When I started working on our regenerating skincare range in 2017, I knew that its technology - promoting protein synthesis with our exclusive 'Pro B Vitamin Complex', enhanced with copper peptides and bio-ferments - would work just as effectively on scalp and hair."says Kat Burki, founder of the company of the same name and an expert in nutritional biochemistry.
Among the brand's new products is a regenerating shampoo with bio-Ferments. According to Kat Burki, this silicone-free cleanser gently cleanses, fortifies from the roots upwards, prevents split ends and stimulates follicles. Enriched with fermented macronutrients, copper peptides and hydrolyzed pea proteins (plant equivalents of keratin), it optimizes the scalp microbiome and adds volume, shine and density to hair.
Kat Burki's regenerating conditioner with bio-ferments complements shampoo by moisturizing, strengthening and revitalizing hair thanks to a cocktail of plant stem cells, fermented rice and soy proteins. It protects and restructures the hair fiber.
A hair renewal food supplement has also been developed. It works from within to stimulate hair renewal, densify hair and improve the overall health of scalp, skin and nails. Its formula combines B vitamins, OptiZinc, Biotin, Glutamine & Choline.
Since April 2025, the brand has also been offering a scalp & hair care product with bio-ferments. Enriched with polyphenols, copper peptides, Pro-B vitamins and bio-ferments, this targeted treatment aims to stimulate regrowth, prevent hair loss and strengthen the hair fiber.
Thanks to advanced technology and highly-assimilable biotechnological active ingredients, Kat Burki hair care products act on all three phases of the hair life cycle: stem cell activation (larch wood extract, fermented macronutrients), growth stimulation (plant stem cells, silk amino acids) and hair loss prevention (fermented algae, fermented rice water).
"My intention was to create a fragrance that expresses beauty in its purest form. The starting point was an irresistibly addictive blend of Bulgarian and Turkish roses, each petal whispering tales of sensuality. I sublimated this accord with the richness of Madagascar vanilla and harmoniously intertwined it with a creamy, gourmand praline accord to add exquisite sweetness".says Jordi Fernández, the Givaudan perfumer behind Impadia, the new fragrance from BDK Parfums, the seventh in the Parisian Collection.
The perfumer's first creation for the brand, Impadia celebrates the rose in its own contemporary, delicate and subtle way. The queen of flowers is at the heart of its composition, an essence of Bulgarian rose and Turkish rose absolute. Dressed in fruity notes (mandarin, bergamot) and woody notes (AkigalawoodTM , sandalwood), it is accompanied by a touch of vanilla, praline and amber, giving it a gourmand, creamy and voluptuous character, in harmony with its floral dominance.
Recognizable by its cap in the shape of the dome of the Grand Palais and its bottle designed in the style of Parisian architecture, signatures of all BDK Parfums bottles, Impadia stands out with its case and glass in shades of pink, underlining the vibrancy and gaiety of an imperial day. A fragrance and a bottle synonymous with springtime renewal, like flowers that bloom and blossom anew.
Working with rose as a fresh, suave bouquet, Impadia extends the history and vision of BDK Parfums: that of contemporary Parisian perfumery, in tune with the times.
"Roses have always been a key ingredient at BDK Parfums, and in perfumery in general. It's a flower that fascinates me with its varieties, colors, shapes, from the fleshiest to the finest, and of course its olfactory nuances".explains David Benedek, founder of BDK Parfums.
Berlin Packaging has announced the completion of the acquisition of Sarom Packaging and Romgallia. The acquisition will enable the company to expand its presence in the EMEA region and strengthen its packaging solutions.
Founded in Romania in 1992 as a family business, Sarom Packaging supplies glass packaging for the food and beverage industries.
Romgallia was founded in Romania in 1999. The company specializes in packaging solutions for the pharmaceutical and cosmetics industries. It has customers throughout Romania and Eastern Europe.
"Berlin Packaging's merger with Sarom Packaging and Romgallia will enable us to expand our activities in Eastern Europe. It will also enhance our extensive portfolio of glass products for a variety of end-markets".said Elias Valavanis, head of Berlin Packaging's Mediterranean region.
"This is great news for our company and all our business partners. By joining forces with Berlin Packaging, we will bring more value than ever to our customers. We share the same philosophy and the same desire to constantly improve our quality standards".add Jacques-Edouard Savoiu and Paul-Eugène Savoiu, who run Sarom Packaging and Romgallia.
Delphine Viguier-Hovasse has been appointed L'Oréal's first General Manager, Innovation and Prospects. She will report to Barbara Lavernos, Executive Vice President, Research, Innovation and Technology.
An engineer by training, Delphine Viguier-Hovasse joined the L'Oréal group in 1997. Since 2019, she has held the position of Global Brand Director for L'Oréal Paris. She will assume her new responsibilities on July 1, 2025, and join the Group Executive Committee.
This new position has been created to reinforce L'Oréal's leadership in a dynamic and rapidly changing beauty landscape. In this position, Delphine Viguier-Hovasse will oversee both the existing innovation teams and the strategic foresight department, to ensure a global, forward-looking approach to beauty innovation.
Delphine Viguier-Hovasse has launched innovations such as Elsève Glycolic Gloss and Panorama mascara. She has constantly developed innovative ways to express and amplify the essence of the L'Oréal Paris brand, and to interact with the public on a large scale. This has resulted in landmark events such as "Le Défilé", now a much-anticipated highlight of Paris Fashion Week, and the brand's participation in the Cannes Film Festival.
Under his leadership, the brand also strengthened its commitment to women's empowerment, culminating in the Stand-Up program against street harassment, which has trained nearly 3 million people worldwide.
"I'm delighted to appoint Delphine as the Group's first Chief Innovation and Foresight Officer. Her exceptional track record in innovation and her strategic vision make her the ideal candidate to take our company's innovation to new heights. I'm convinced that her forward-looking approach and deep understanding of the ever-changing beauty landscape will help us write the next chapter in the L'Oréal adventure".commented Nicolas Hieronimus, Managing Director of L'Oréal.
In March 2025, Pochet inaugurated an electric furnace at its Guimerville site in Normandy. This latest-generation furnace is part of an ambitious decarbonization strategy.
The figures, like the scale of the furnace, are impressive. Seven months of work, 4,000 tonnes of concrete, 100 km of cable, 500 tonnes of framework and 10 km of pipes were required to install the new electric furnace at Verrerie du Courval, the Pochet Group's emblematic site in Guimerville, in the heart of the Bresle Valley, France's glass valley.
Equipped with three electric firing arches and mixed gas and electric feeders, the furnace - the first electric furnace for flasks in France - has a power of 8 megawatts and a volume of over 250 tonnes of glass, equivalent to a three-storey building, according to the glassmaker.
The cost of setting up the new furnace was close to €40 million, an investment backed by the Pochet Group's private family shareholding and made possible thanks to the participation of the French government, with the support of Ademe (an employment development agency) and the Normandy region.
To ensure the furnace's smooth operation, 12,000 hours of in-house and external training were deployed for the technical and melting teams, in collaboration with glassmaker SGD Pharma, located in Saint-Quentin-Lamotte-Croix-au-Bailly in the Somme region, which also possesses electric melting technology for the pharmaceutical industry.
This hands-on training, with the opportunity to learn about the complete life cycle of an electric furnace at the SGD Pharma site, contributed to the successful start-up of the furnace at the Guimerville site. "The fact that the start-up of the furnace was smooth and enabled us to produce bottles already, and to inaugurate the furnace one month after start-up, is to be commended".enthused Xavier Gagey, Chairman of the Pochet Group's Management Board, on March 14, 2025, at the inauguration of the facility. A few months of qualification tests for the new tool will be necessary, however. These will be carried out in partnership with Fives, the furnace's designer and supplier.
Target date: 2033
"The advantage of gas is that it heats up very quickly, very strongly, and cools down very quickly, very strongly. With electricity, it heats up strongly, slowly, and cools down weakly and slowly", explains Benoît Marszalek, Operations Manager at Pochet du Courval. In an industry where flexibility is essential, thermal inertia can be an obstacle. But that doesn't matter. Pochet's teams know how to adapt. The roadmap is clear: the creation of France's first electric furnace for luxury bottling represents a major step in Pochet du Courval's overall decarbonization plan to reduce emissions by 50 % by 2033 (compared with 2014).
In operation since February 2025, the Guimerville electric furnace is more energy-efficient than the gas furnaces used at the glassworks. " With a capacity of 66 tonnes per day, the new furnace consumes half as much energy per tonne of glass melted.says Benoît Marszalek.
The furnace will be powered in part by the green energy generated by the brand-new photovoltaic power plant operated by ABO Wind, a major player in the renewable energies sector. Scheduled for commissioning in January 2025, this plant represents the largest photovoltaic park deployed by ABO Wind in France. Pochet du Courval has signed a 20-year power purchase agreement with ABO Wind. A long-term partnership to secure prices while guaranteeing a sustainable supply.
An ambitious plan
In total, according to Pochet, 45,000 tonnes of CO2 will be saved per year by 2033, once the decarbonization plan is completed.
The steps to achieve this objective are many and varied. The Pochet Group's plan has been broken down into forty concrete actions to be deployed. However, one of the most emblematic steps will undoubtedly be the replacement of the gas furnace still in operation at the Guimerville site.
"In our decarbonization plan, a second electric furnace is planned. We didn't just say we wanted to halve our carbon emissions by 2033. We have defined the projects to be implemented, and we are validating them as we go along. The project for a second electric furnace has been validated".says Benoît Marszalek.
"The Pochet Group is a family business. We are fortunate to be supported by shareholders who are committed to the long term.adds Xavier Gagey, who has no hesitation in calling on the public authorities for a helping hand. "To ensure our future, we also need a stable legislative framework, simplification of our processes and, above all, affordable electricity. Today, it's a real gamble to switch this furnace from gas to electricity in the current context. And it's worth noting that our Asian-American competitors pay between two and four times less for energy, whether electric or gas, than in France, even though we have incredible nuclear facilities. It's vital that the French government give clear signals to manufacturers like Pochet, who are decarbonizing their processes with vigor.he emphasized at the furnace inauguration, addressing the political figures in attendance.
T3E project, sorting automation project At Pochet du Courval's Guimerville site, the electric oven was not the only significant investment. The packaging area has been redesigned to improve working conditions for operators. By 2023, Pochet du Courval is investing nearly 13 million euros in employee health and safety, thanks to the T3E (sorting, ergonomics, packaging and case packing) project, which focuses primarily on modernizing and optimizing production lines. In the sorting areas, line restructuring has been undertaken to minimize the handling of heavy loads by pickers. This initiative includes the introduction of a conveyor system and robots to deliver the bottles to the operators. whose repetitive gestures are now limited, aiming for movements of less than 30 % amplitude, in order to prevent RSI (musculoskeletal disorders). In the packaging sector, Pochet du Courval has automated the loading and palletizing process. A machine capable of assembling cartons has been installed on the line. New robots assemble the cartons from the bottles.
AI & Digital Twins for optimizing industrial furnaces: Pochet takes part in the ANR TwinHeat industrial chair The TwinHeat industrial chair - inaugurated in March 2025 by Mines Paris-PSL and the French National Research Agency (ANR) - has teamed up with four major national industrial groups facing the technological challenges of reducing their carbon footprint: Saint-Gobain, Verallia, Fives and Pochet, to create the digital twin of their own furnaces. The project aims to optimize furnace operating conditions, study optimal combinations of heating parameters, minimize energy consumption and adapt to the energy transition. It will enable the development of innovative solutions specific to industrial needs, while guaranteeing the quality of finished products. "The TwinHeat industrial chair, co-funded by the ANR to the tune of €500k, is a perfect illustration of the ambition of this specific scheme to support public-private partnership research. We are delighted with this collaboration, which takes up the challenges facing the glass industry. It aims to optimize the operating conditions of existing industrial furnaces, to study optimal combinations of heating parameters, to minimize energy consumption, and finally, to adapt to the energy transition towards low-carbon energy sources".said Dominique Dunon-Bluteau, scientific advisor to the ANR's science directorate.
