Founded in 2011, French brand MyCosmetik offers made-to-measure routines for everyone, personalized and customizable: homemade cosmetics for the creative, or ready-to-use products for those seeking efficiency, practicality, always designed to minimize their ecological footprint.
Among its products is MyDiagnostik, accessible via the BeautyMix by MyCosmetik application. This solution is based on image analysis technology powered by artificial intelligence. In just a few seconds, the tool detects the skin's essential characteristics - dry patches, excess sebum, redness, skin age - and suggests an appropriate beauty routine, based on natural active ingredients. This technology, which is entirely free of charge, enables every user to benefit from ultra-targeted, evolving recommendations. A second diagnosis can be made after three to four weeks to adjust the routine according to the results observed.
"MyDiagnostik, thanks to AI, gives personalized, scalable advice that respects the skin and the environment. That's our vision of responsible beauty: to combine technology and nature to offer everyone adapted skincare that's simple to understand and use every day."explains Nelly Pitt, General Manager of MyCosmetik.
BeautyMix: the robot for creating homemade cosmetics
The BeautyMix robot puts technology at the service of homemade products, making the manufacture of hygiene and skincare products as simple as a recipe. It automatically heats, mixes and emulsifies raw ingredients, guided by the BeautyMix by MyCosmetik mobile app. Designed for DIY enthusiasts or those who simply want to know what's in their cosmetics, BeautyMix shows how innovation can enable more responsible, autonomous and transparent consumption. "The idea behind BeautyMix is to give people back control over what they put on their skin. This robot combines technology and craftsmanship to make it easy to create personalized skincare products at home.says Nelly Pitt.
The robot will be showcased at VivaTech, the annual event dedicated to technological innovation and start-ups, to be held in Paris from June 11 to 14, 2025. "Being present at VivaTech is an opportunity for us to show that more responsible, connected beauty is possible".insists Nelly Pitt.
Tailor-made solutions for professionals
MyCosmetik also makes MyDiagnostik available to cosmetics brands as part of its white-label offer. Professionals can thus offer their customers a skin diagnosis without having to develop their own tool. At the same time, MyCosmetik handles the creation of customized cosmetics ranges for brands: formulation, manufacturing, packaging, logistics, e-commerce site.
"With this turnkey offering, brands can easily propose tailor-made care products to their customers, while enhancing their expertise and promoting upsell. We want to enable them to concentrate fully on their development, while enriching their offer".says Nelly Pitt.
Throughout VivaTech, MyCosmetik will be offering live demonstrations of MyDiagnostik. It will also present its BtoB offer.
Photo taken from the MyCosmetik website.
