Spanish start-up Idony Cosmetics has selected Quadpack's 4.5 ml Gala dip-in packaging for its lipsticks, bronzers and blushes. The packaging, decorated to give the formula a high-end look, has been optimized for each formula and paired with the right applicator for easy, highly pleasant application. All three solutions are made from recyclable PET (polyethylene terephthalate) in a single-material design, in keeping with the brand's eco-responsible values.

Based in Barcelona, Idony creates authentic, sustainable cosmetics. Its vegan and non-animal-tested products have been designed with a minimalist spirit, inspired by the Mediterranean lifestyle. After meticulously developing her liquid formulas, finding her a packaging partner was no easy task. "It wasn't easy, because we had a long list of criteria to meet.es to meet: a quality design, perfect operation, a recyclable product and versatile customization options. We found Quadpack right next door, a leading supplier of cosmetic products who gave me the opportunity to work with them.t focus on sustainability".explains Marta Domínguez, founder and CEO of Idony.

Quadpack's category specialists helped the brand explore options and navigate the sustainable attributes of the different packaging types. Idony ultimately chose the Gala model as the one that best suited its needs. The choice of applicator was crucial to maximizing the benefits of each product and delivering an optimal experience. Samples were provided to Idony and its filling partners for testing throughout the development process. "It was amazing to see how a simple packaging solution can be adjusted and adapted to different textures and formulas while remaining aesthetically consistent across all three formulas."explains Marta Domínguez.

Dream Paint Bronzer and Dream Paint Blush, two silky, ultra-light face formulas, now feature The Essential applicator. Its rounded spatula features two reservoirs on either side to hold a large amount of product, eliminating the need to dip the applicator. The Essential is extremely flexible and soft for smooth, easy application.

Lip Bloom Oil & Tint, meanwhile, features The Irresistible applicator. The formula combines a lip oil with a long-lasting tint. The Irresistible's spoon-shaped applicator is designed for high-pigmentation lip products, with a central reservoir and rigid tip for maximum control. Quadpack has integrated a customized wringer into the bottle to ensure optimal product distribution on the applicator tip.

The three packages feature an elegant, harmonious design, with a pastel cream cap and the Idony brand silk-screened on the bottles. The self-tanner and blush bottles are transparent so that the formula is visible, with a slightly frosted finish to add a touch of sophistication. The lipstick bottle is opaque, injected in the same color as the cap, to protect the light-sensitive ingredients.

The brand was launched in late 2024 and consumers love it, saying its "superb" packaging is "Minimalist and very practical to carry in your bag".. Valeria S. states in an online review of Lip Bloom Oil & Tint: "It's very easyto apply. The design is super chic, I love it!"

Quadpack will be present at Luxe Pack Monaco from September 29 to October 1, 2025.

At the Édition Spéciale by Luxe Pack trade show (Carrousel du Louvre, Paris, July 1-2, 2025), g.pivaudran, creator of aluminum packaging for the global luxury market, presented a new eco-responsible opportunity for premium and luxury houses, thanks to its mastery of low-carbon aluminum.

After developing products in recycled aluminum, g.pivaudran continues its ambitious CSR drive. True to its commitment to a more virtuous industry, the company has announced that its entire product range can now be offered in low-carbon aluminum, a raw material that combines reduced environmental impact with the same finish quality and purity as standard aluminum.

"It's a natural evolution for us. Our customers want to combine luxury and sustainability: we provide them with a concrete solution, without compromising on aesthetics or performance."says Marc Pivaudran, President of g.pivaudran.

Recycled aluminum and low-carbon: two sustainable paths

 He has demonstrated this through premium or luxury projects, such as those for Chanel: up to now, the recycled aluminum offered by g.pivaudran has offered (and continues to offer) excellent prospects. For matte effects, recycled aluminum is perfect in every way. However, ultra-gloss renderings - which are possible - remain more complex. Low-carbon aluminum makes up for these limitations, opening up a virtuous new path with no technical limits.

Thanks to the complementary nature of our recycled aluminum and low-carbon aluminum offerings, brands can now opt for either solution.

The low-carbon aluminum used by g.pivaudran - sourced from European production - is derived from renewable energies, notably hydroelectric, and from optimized production processes. Together, these two features significantly reduce its carbon footprint: less than 5 tons of CO2 generated per ton of aluminum for the low-carbon version (versus 6.4 for the standard version).

It benefits from enhanced traceability of raw materials and partnerships with committed suppliers. The g.pivaudran company is particularly attentive to the certifications and sustainability scores obtained by its partners, and beyond that, to the methods of calculation and the quality of audits. 

"We want to be a player in the responsible transformation of our industry. Offering low-carbon aluminum across our entire range is a concrete, visible and measurable step".says Marc Pivaudran.

"A first project integrating low-carbon aluminum, an all-aluminum assembly to be anodized on our new low-carbon line, is underway with a new customer. The g.pivaudran teams are hard at work to meet this challenge, which will give concrete expression to the company's new commitment to eco-responsibility in the service of French luxury brands".says sales manager Hervé Delaigue.