Mane recently unveiled Wellmotion, an innovative platform designed to decode, analyze and understand the emotional responses generated by fragrances.
Well-being is a key concern for brands and consumers alike. With Wellmotion, Mane, French market leader and 5th worldwide player in the fragrance and flavor sector, offers a new tool in the field of olfactory creation. Based on scientifically validated neuroscience research and made possible by the power of artificial intelligence, this exclusive platform analyzes twice as many saliva biomarkers as the usual standards, according to its designers. The idea is to capture the emotional essence of fragrances with unrivalled precision.
Reinventing the approach to fragrance creation
With Wellmotion, Mane enriches perfumers' know-how with unprecedented scientific evidence. This patented technology enables them to design perfumes that arouse the desired emotions with greater reliability.
The tool combines in a unique way the subjectivity of human perception and the objectivity of physiological signals, opening up a new dimension in the creation of fragrances capable of evoking raw sensations, evoking a memory, a face, a story, touching the heart.
This project was born of a simple idea: if emotions guide our lives, why not create fragrances capable of accompanying them, with precision and accuracy?
Much more than a perfume
"Since its creation in 1871, Mane has always been guided by a quest for excellence and science. Developed jointly with the CNRS and French biotech start-up SkillCell, Wellmotion is built on a rigorous foundation. We're redefining the olfactory experience by rethinking the way emotions are measured in real time, thanks to objective testing and unprecedented precision".the company says.
In September 2025, a peer-reviewed scientific study will present Wellmotion's methodology and results in detail. Based on the analysis of four key salivary biomarkers - a major breakthrough in non-invasive test analysis, according to Mane - the study confirms Mane's ability to predict emotional responses with a level of reliability unprecedented in the industry. This validation positions Wellmotion as both a tool and a new benchmark for fragrance formulation. "It's the missing link between the perfumers' intuition and olfactory genius, their experience and scientific precision".explains Mane.
"With Wellmotion, we're taking it a step further: we're designing fragrances that don't just evoke emotions, but reinforce them, with rigor and intention", says Caroline Dubourg, Director of R&I Consumer Goods.
By identifying the biological emotional signature specific to each creation, Wellmotion opens up new perspectives for brands: offering measurable and relevant emotional experiences, based on recognized scientific validation.
