Multinational Persán S.A. (sales €862 million, 2,000 employees), a leading European manufacturer of household cleaning products, has announced the acquisition of Mibelle Group, a subsidiary of Swiss retail giant Migros. This strategic acquisition includes all Mibelle Group entities and employees (with the exception of Mibelle's former South Korean subsidiary, Gowoonsesang, already acquired by the L'Oréal Group).
This acquisition enables Persán, based in Seville, Spain, to strengthen its international presence, particularly in the personal care sector, and to exceed one billion euros in sales, thus becoming a major global player in private label and contract manufacturing. For Migros, this sale is part of a strategy to refocus on its core business.
Mibelle Biochemistry, the division specializing in the development of active ingredients for the cosmetics and nutraceutical industries, is also included in the acquisition. According to the company, this transaction fits perfectly with Persán's future growth strategy, as the two companies complement each other in terms of expertise, technology, markets and production sites.
The transaction is expected to be finalized by the end of April 2025.
Photo from Mibelle Group's LinkedIn profile.
