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Pochet: 400 years of innovation and new collaborations with start-ups

Founded in 1623 in the Bresles valley, the Pochet group recently welcomed its customers to its Paris premises for a tour retracing its history., highlighting its innovations and initiatives.

"400 years: a magnificent resource for preparing the future".says Xavier Gajey, CEO of the Pochet Group, which this year celebrates its 400th anniversary.

From the small Le Courval glassworks to today's multi-material group, the Pochet Group has grown by combining excellence, luxury and innovation. The group - which today employs 3,700 people on three continents - has become a benchmark in the production of complex glass bottles, while diversifying its expertise in materials and finishing.

A declared ambition: "to be the beauty industry's partner of choice for the long term.

Two announcements have been made to this effect: Chanel and the Pochet Group have developed a digital tool to measure all their energy consumption in real time; the Pochet Group has also entered into a partnership with start-up MagREEsource to offer its customers recycled magnets manufactured in France.

"You can't be sustainable over time if you're not determined to put the planet and the teams at the heart of the project".points out Xavier Gajey.

Better control of energy consumption

As part of its CSR approach, the Pochet Group has set itself the ambitious target of reducing its CO2 emissions by 50 % by 2033. To meet this target, it has teamed up with Chanel and set up a digital tool to measure all its energy consumption in real time at all its factories, and more specifically at its Pochet du Courval - Guimerville plant.

This innovative tool was developed in partnership with Chanel, the Pochet group and Metron, the start-up supplying the solution.

Installed in mid-2022 at the Pochet du Courval - Guimerville glass plant, the Metron tool enables the plant's energy consumption to be managed as a whole, with the implementation of a consumption standard per item/production line.

Thanks to these new control systems, the Pochet du Courval plant has seen a gain of 27 % in gas consumption by its re-baking arches since October 2022, and a gain in consumption by its furnaces and feeders that is currently being quantified.

This investment is part of a long-term collaborative approach between Chanel and Pochet, placing eco-responsibility at the heart of both companies' actions.

"The long-standing relationship we have with our customers enables us to innovate beyond our processes by stepping out of our comfort zone, opening up to the outside world through partnerships that make sense and bring value to the entire ecosystem".says Benoit Marszalek, Pochet du Courval's Director of Operations.

Recycled magnets 

Committed to protecting the environment, recycling raw materials and conserving natural resources, Pochet entered into an 18-month partnership with French start-up MagREEsource to offer its customers recycled magnets made in France.

MagREEsource is developing an innovative technology for recycling magnets sourced in France from the dismantling of wind turbines and electric motors.

"In particular, this innovation will make it possible to divide the magnet's carbon footprint by 10 compared with a magnet manufactured in Asia."says Nicolas Piffault, Pochet Group CSR Director.

Thanks to its knowledge of the beauty and luxury markets, the Pochet Group, in partnership with MagREEsource and its customers, intends to integrate these responsible magnets into perfume caps.

The Group is convinced that innovation means going beyond products and processes to build meaningful partnerships with its entire ecosystem, opening up to the world and pursuing its transformation.

"It's totally innovative and daring for a 400-year-old company like Pochet to team up with a young start-up to make the codes of luxury sustainable.says Nicolas Piffault.

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