Seram, a subsidiary of the Neyret group specializing in accessories and ornaments for the luxury goods industry, has joined forces with Qiova's expertise in innovative femtosecond laser material treatment solutions.
Thanks to Qiova's patented programmable multi-beam laser technology, Seram can produce an infinite variety of functional and aesthetic markings in extremely short times, on a wide range of materials: glass, metal (aluminum, zamac, brass, copper...), ceramic, polymer, textile, wood, cardboard...
The femtosecond laser, by means of a specific interaction of light with the material, enables us to obtain exceptional renderings, right on the product itself or on an added decoration (metal plate, leather decoration, etc.), with perfect control of precision and reproducibility.
QR codes, integrated into the decor or of the infinitely small order, will now be customizable at very high speed, to enable unitary identification of packaging without disrupting the user experience. Digital technology will be integrated into the product in an evolutionary and retroactive way to create a link with users.
The Neyret group is now able to offer a global solution (laser + software) and can therefore provide customers with a turnkey solution, with Seram providing the laser part and Sansara (also part of the Neyret group) providing the software environment for product tracking.
From design to digital solution, including support, these new complete decoration and traceability solutions will integrate all industrial customer constraints throughout the project.
The stakes involved in this Seram-Qiova merger are manifold.
They provide answers to :
- new consumer expectations: CSR / environment / transparency / storytelling / etc.
- new aesthetic branding needs: revamping / co-branding / sensoriality
- new product uses: millennials / NFT / phygital / second life
- new market and regulator requirements: Agec law / anti-counterfeiting / DPP (Digital Product Passport)
