February 5 and 6, 2026 Paris Packaging Week is positioned as the key event for the packaging sector, shedding light on the regulatory changes and sustainable innovations arising from the European Packaging Regulation (PPWR).
Paris Packaging Week 2026 will bring together more than 930 exhibitors and 15,000 visitors from over 100 countries. The event, to be held in Paris, will be an opportunity to explore sustainable packaging trends and technologies, as they relate to the application of PPWR. According to Claudio Rossi, founder and CEO of Faenza Group, « PPWR is more than a regulatory constraint: it gives a clear direction to the sector and accelerates transformations already underway». "
Innovation and sustainability
The show will highlight innovative, circular and environmentally-friendly packaging solutions. Companies such as Dahlinger and Albéa Cosmetics & Fragrance will be presenting exemplary products. For example, Dahlinger will be launching 100 % recyclable, single-material packaging for Blair Athol 20-year-old whisky. Maxim Noak, Head of Global Quality and Compliance at Rissmann Group, adds: « PPWR encourages companies to develop innovative, circular and more environmentally-friendly packaging solutions, reinforcing environmental responsibility on a European scale». "
Recharge and reuse
A dedicated Refill & Reuse Zone, will be presented for the first time, aimed at circular packaging models. Specright and Berlin Packaging will highlight concrete solutions for optimizing brand performance while supporting sustainability objectives. This area will showcase a variety of approaches to meeting PPWR requirements.
Angèle Soria, President of Ampac, stresses the importance of events such as Paris Packaging Week for keeping abreast of the latest developments.« Keeping abreast of regulatory changes is extremely time-consuming, and attending a conference of this type at a trade show is a great help. In 45 minutes, I get a clear view of the latest updates. "
