Pro Carton, the European association of manufacturers of cases and cartons, today called for an update of the concept of "3R recycling" by prioritizing waste in order to meet the current challenges posed by packaging. Its "5 R of Responsibility" concept includes actions to be taken by consumers, brand owners, retailers, manufacturers and government authorities to help reduce the impact of packaging waste on our environment.
- Reducing: An effective way to help the environment is to start by simply reducing waste. Packaging manufacturers have long adopted a philosophy of minimizing packaging to both reduce costs and minimize its impact on the environment.
- Reuse: Packages that can be reused or stored are designed to be used many times, providing significant benefits in terms of durability, productivity, food safety and more.
- Recycling: Packaging doesn't need to harm our environment. The solution is to improve recycling rates. To do so, manufacturers must ensure that all packaging is recyclable, and government authorities must regulate and standardize recycling services available to consumers and businesses.
- Renew: by choosing truly renewable packaging materials (cardboard cases are the prime example because they are made from trees that are replanted in far greater numbers in Europe than they are exploited), brand owners can promote sustainability and take decisive steps to achieve a circular economy.
- Replace: There is now a wide range of packaging materials currently available on the market that are both renewable and sustainable, so the substitution of unsustainable and non-recyclable packaging seems an obvious step in the right direction. Brand owners can replace materials that can damage our environment with environmentally friendly alternatives without a negative impact on their brand image or the attractiveness of linear products.
« L’emballage est un élément important du marketing mix et son rôle est beaucoup plus vaste que celui de simplement protéger le produit. C’est un outil promotionnel clé qui peut renforcer l’identité inextricablement liée à une marque mais il n’a pas besoin pour autant d’endommager durablement notre planète. Le carton en tant que matériau est fabriqué à partir de ressources renouvelables, il est biodégradable et recyclable. C’est le choix naturel de l’industrie de l’emballage. »