Pure Trade: a festive box for Viktor&Rolf's Flowerbomb fragrance

Viktor&Rolf's Flowerbomb fragrance now has its own presentation box for the festive season. The octagonal construction of this display box is inspired by the faceted bottle. Its half-moon-shaped opening reveals the provocative fragrance range in a theatrical way.

On opening, the inner platform lifts up, thanks to hinges and a 100 % paper mechanism, creating a showcase for products.

The exterior design, inspired by a "frozen garden" and continuous thanks to precise registering, was obtained by screen-printing and embossing, with an Iriodin pearlescent varnish finish. It features Flowerbomb's emblematic colors, enhanced by the festive touch of silver flakes obtained by hot stamping.

A printed ribbon, echoed in embossing, provides a visual effect, as does the central signature seal, made from embossed cardboard with selective matte and gloss varnish, for a wax effect. 

Finally, lyocell ribbons complete the set, which Pure Trade describes as "glamorous".

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