Pure Trade and the sustainable design of the Biotherm Drop water bottle

The Pure Trade group presents the Biotherm Drop water bottle, an innovative packaging that combines aesthetics and reuse in a sustainable approach.

For Biotherm, the Pure Trade group has designed and manufactured the Biotherm Drop gourd, a premium packaging created around the theme of hydration and conceived with reuse in mind. The Biotherm Drop stands out for its dual-life approach: initially a moisturizing care box for Biotherm's men's and women's lines, it is then transformed into a reusable flask, part of the brand's commitment to sustainable beauty.

Technical features and durability

Designed and manufactured by Pure Trade in 100 % recycled PETG for the body and 100 % recycled polypropylene for the cap, the Biotherm Drop water bottle combines fluid design, light weight and technical performance. Its 1,000 ml capacity and design inspired by the movement of water underline the coherence between Biotherm's identity and its positioning on hydration. Available in blue for the men's line and pink for the women's line, it blends harmoniously into the brand's visual universe.

Pure Trade's CSR commitments

The group's CSR policy, formalized in the Pure program, is based on three pillars: packaging designed for circularity, a reduced carbon footprint and a zero waste objective. The Group has been awarded EcoVadis Platinum certification, recognizing its commitment to environmentally-friendly practices.

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