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Pure Trade was originally YSL Beauté's Advent calendar. 

Pure Trade designs high-end primary and secondary packaging for luxury cosmetics and perfume brands.

Designed by Pure Trade, the limited edition YSL Beauté Season 2024 Advent Calendar, a luxurious two-door box that maximizes the decorative surface while optimizing interior space, is made from 100 % FSC cardboard and paper, including the closure system.

The iconic gold fishnet pattern is obtained by cold stamping, combined with deep embossing on customized FSC paper. This process ensures the alignment, precision and quality of the motif. It is combined with delicate two-tone gold petals in relief. Inspired by the Edelweiss flower, the central opening plate is offset printed and embossed, without PET lamination.

The 24 removable rigid drawers hold iconic YSL beauty products, designed to ensure continuity of decor between them and the dividers.

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