As part of its "Care About Earth" program, Groupe GM, a global specialist in sustainable hotel hospitality products, has declared its ambition to completely eliminate virgin plastic derived from fossil fuels in favor of more sustainable materials such as recycled or plant-based materials.
Several new products
The group has just launched the first cardboard tube for the hotel sector. This packaging - which, according to the company, helps reduce the use of plastic by 99 % compared with conventional plastic tubes - can be customized to meet the specific wishes of hoteliers.
Groupe GM has also launched a complete range of 0 % plastic accessories, made from bio-sourced, recyclable and sustainable materials, to offer an alternative to hotels wishing to adopt environmentally-friendly practices.
The collection includes bamboo combs and toothbrushes, as well as solid shaving soaps, innovative toothpaste pills, cotton buds and cottons, and a paper-based sewing kit adorned with a mother-of-pearl button. Slippers, made from cotton canvas and cardboard, all certified 0 % plastic by SGS, are also available.
All items in the 0 % plastic line are packaged in recycled paper envelopes that retain their natural color, without chemical bleaching, and are printed with soy-based ink. This makes the packaging entirely recyclable, and reduces the environmental impact associated with conventional petroleum-based inks.
Groupe GM also offers other innovative solutions. These include large-format refillable dispensers, called Ecofill, with a maximum capacity of 400 ml. In addition to having a lower environmental impact, an Ecofill dispenser is, according to GM Group, safer than a traditional bulk filling system, thanks to its sealed refill pouches of just 8 g recyclable plastic that prevent bacterial contamination, ensuring product origin, quality and traceability.
Groupe GM also offers solid products such as traditional soaps, shampoos, shower gels and conditioners. These 100 % plastic-free products use nine times less water in their production. In addition, the Group works with the Unisoap association in France to collect traditional soaps from hotels and give them a second life by recycling them for humanitarian purposes.
Care About Earth: a responsible program
Since its creation in 2018, the "Care About Earth" program has enabled the GM Group to affirm its commitment to eco-innovation and its leadership in promoting sustainable practices within the global hospitality industry.
"GM Group prioritizes green resources, focusing on the reuse and reduction of fossil fuel-derived plastics. The main initiative, eco-design, aims to reduce waste and preserve scarce resources." Every stage in product development incorporates environmental considerations, from raw material sourcing to recycling.
