The House of Rabanne presents this milestone as the beginning of a new phase of creative development, rooted in the legacy of Paco Rabanne. Under the leadership of Olivier Rousteing, the Rabanne universe is set to strengthen the synergy between its fashion and beauty divisions, while remaining true to a spirit of boldness, creativity, and cultural resonance.
Stronger Dialogue Between Fashion and Beauty
According to Rabanne, the creative direction entrusted to Olivier Rousteing is intended to further strengthen the connection between the fashion and beauty lines. The stated goal is to evolve the brand’s universe without straying from its founding principles. «Olivier Rousteing’s creative vision is bold, magnetic, and deeply connected to the energy of today. His unique ability to create fashion that celebrates confidence and self-expression makes him a natural choice for Rabanne.», says Ana Trias, president of Prestige Fashion Brands, Puig.
A bold new creative chapter
Olivier Rousteing carries on the legacy of a fashion house that claims to have shaped the history of fashion through bold ideas and unique craftsmanship. The designer emphasizes respect for the brand’s heritage and a collaborative approach with the Rabanne teams. He outlines the framework that will guide his work, balancing emotion, identity, and self-expression. «Joining Rabanne is a tremendous honor. I’m embarking on this new chapter with deep respect for the brand’s extraordinary legacy and enthusiasm for what we’ll build together.», says Olivier Rousteing, creative director at Rabanne.
Olivier Rousteing’s first fashion show for Rabanne will take place in March 2027. This milestone will mark the public debut of his tenure as creative director at the fashion house.
