Revlon joins forces with Champion to launch a fragrance collection in 2027, illustrating the sports heritage and modern aesthetic of the sportswear brand.
Revlon Consumer Products LLC has announced a strategic partnership with American sportswear brand Champion, part of Authentic Brands Group. The agreement marks the development of a fragrance line inspired by Champion's sporting heritage and modern aesthetic, scheduled for release in 2027.
Strategic collaboration
According to Michelle Peluso, CEO of Revlon, « Champion's strong heritage and cultural resonance make it a partner of choice for Revlon ». This partnership is part of a dynamic renewal for both brands, as Champion expands its footprint in fashion and lifestyle. « Revlon, Authentic's long-standing and trusted partner, is ideally positioned to help us create a sensorial experience that will speak to our global audience. »explains Jarrod Weber, Global President - Sports & Lifestyle at Authentic Brands Group.
Objectives and outlook
Revlon plans to welcome this new collection to its portfolio, targeting new generations and rekindling consumer interest. This initiative is intended to be a key step in the Revlon group's renewal in the fragrance sector, demonstrating its ability to draw inspiration from Champion's founding values: boldness, confidence and self-assured originality.
With this move, the two brands aim to strengthen their position in the perfume world, by creating a link between the world of sport and the perfume industry.
