A heat wave in May led to a surge in purchases of suncare and repair products on NewPharma.fr, with notable sales increases in several categories.
NewPharma reports a clear shift in purchasing behavior due to the early heat of May, with sun protection and repair products leading the way in terms of volume.
Numerical increases by category
Sales of sun creams increased by a factor of 3 in the space of three days. Thermal sprays have risen by +170 % over three days since the peak of the heat. Sales of mosquito repellent products doubled as soon as the heat began.
Rehydration and repair products
Rehydration products containing electrolytes and trace elements doubled over one year, comparing May 2025 to May 2026. On Monday, the most frequent search on NewPharma.fr was for Cicabiafine, a repairing and healing ointment, reflecting strong demand for post-exposure care.
The early heat concentrated purchases usually spread over several weeks into a few days, with a particularly sharp peak on May 23, a trend confirmed over the whole month by NewPharma.
Solutions for heavy legs and circulation have also doubled, reflecting the impact of higher temperatures on vascular discomfort.
