Scandinavian White is a brand inspired by the Nordic countries and whose Ecolabel certified products preserve both the environment and the well-being of its customers. It is the first responsible and sustainable line of GM Group, specialized in hotel hospitality products.
Scandinavian White's formulation is Ecolabel certified and its packaging meets the criteria of the European Ecolabel, a certification system designed to help consumers recognize the most environmentally friendly products and services. Ecolabel-certified cosmetics ensure minimal impact on aquatic ecosystems, meet strict requirements for biodegradability and focus on reducing packaging waste.
Scandinavian White's minimalist black and white design is inspired by the Nordic societies that cultivate "hygge" in Norway and Denmark, and "lagom" in Sweden. These concepts embody an art of living in an intimate and comfortable setting and highlight a philosophy based on well-being, balance, simplicity and ethics.
Scandinavian White is packaged in packaging made from recycled or biosourced materials: the bottles (30 ml) and caps used for the shower gel, shampoo, conditioner**, body lotion** and hair & body gel are made from 100 % recycled plastic. To take it a step further, their labels are made from recycled paper and the Ecopump dispensers are 100 % recyclable. To complete the range, the vegetable-based soap (15 g) is packaged in a 90 % recycled cardboard box.
Scandinavian White aims for minimal waste for maximum protection of the planet. The products are made with a minimum of 92 % of naturally derived ingredients, up to 99 %. The RSPO MB certified palm oil used in the soap contributes to the production of certified sustainable palm oil.
A pioneer in terms of ethics and ecology, the brand is part of a more global GM Group policy to protect the planet, embodied in its "Care About Earth" program.
Through this program, the company is committed to developing the most environmentally friendly solutions possible through responsible packaging (plastic-free solutions, packaging made entirely from bio-based materials and large format dispensers), responsible manufacturing, natural formulas and innovative products, all of which ensure a positive impact on the planet through its various communities (charities, consumers, suppliers, employees, etc.).
Laurent Marchand, president of GM Group, recently said of the line's makeover, "We designed the Scandinavian White brand from almost entirely recycled plastic because GM Group's goal is to be as environmentally friendly as possible. We are committed to contributing to a cleaner environment and to providing our customers and nature with harmless products. We will continue our efforts to provide our customers with the safest and most sustainable solutions possible."
