After working with Stoelzle Masnières Parfumerie for the Mercedes-Benz Parfums brand, INCC Parfums has once again called on the French glassworks of the Austrian Stoelzle group to produce its first AMG Parfums bottles.
The Thrill fragrance collection is the inaugural trilogy from AMG Parfums, designed to bring the spirit of racing to the heart of the Mercedes-Benz universe.
Fabrice Pellegrin, principal perfumer at Firmenich, has composed three signature creations: Silver Thrill, Black Thrill and Red Thrill, each reflecting a key element of the AMG universe: technology for Silver Thrill, luxury for Black Thrill and passion for Red Thrill.
Already committed to eco-responsibility, INCC Parfums entrusted Stoelzle with the production of these bottles, made from recycled glass and refillable using the new SNI15 screw cap standard.
Each large bottle (100ml) features a heart protected by a metal shell. A signature code for the franchise that reflects the audacity of the AMG brand.
The technical challenge was to design glass fittings that could be demolded, allowing the plates to be housed with their tolerances. The three bottles were pre-lacquered in transparency, the Silver Thrill in orange, the Black Thrill in red and the Red Thrill in dark yellow.
The smaller 60ml bottles are also lacquered, using the same color codes as the 100ml containers. For this format, the brand logo and the name of each fragrance have been screen-printed directly onto the glass. These bottles are presented without a shell, to offer a wider product range in a lighter, more portable format. Controlling the distribution of the glass was a real challenge, given the height and thinness of the bottle.
