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Superga Beauty positions itself on the upcycling in full service

Superga Beauty introduces its first line of products made for full-service upcycling. In partnership with the cosmetic formulation laboratory GBC, the 360-degree beauty provider innovates by offering premium skincare products formulated with a high rate of upcycling and an increased eco-responsibility approach.

The upcycling to go further in the ecoresponsible approach

Upcycling is the process of reclaiming materials intended to be discarded to create higher quality products or objects. The "waste" is transformed and premiumized or diverted. It is adorned with new and valuable functions. Big names in the beauty industry as well as suppliers have taken up these issues, which meet the current expectations of consumers in search of naturalness and meaning. Superga Beauty affirms its will to be a precursor of this paradigm shift by proposing to brands a full service offer of upcycling cosmetics and care products.

A skincare line with over 85 % of upcycling ingredients

Our goal at Superga Beauty is to move the needle and open up new areas of eco-friendly and creative possibilities for brands. Currently, when formulas incorporate ingredients from upcycling, it is at minimal levels. With our French partner, the GBC laboratory, we wanted to mark a major evolution and define a core formula almost entirely derived from upcycling. The first challenge was to identify the source of water. The second was to integrate it into sensorial, effective and stable formulas. This is the achievement of the GBC laboratory. Of course, we didn't stop there! The entire range is designed in terms of an ecological approach, right down to the accompanying kit, which is made from transformed jeans scraps. "explains Leslie Bréau Meniger, President of Superga Beauty.

With this upcycling approach, Superga Beauty pushes the cursor of eco-responsibility further and allows brands a new positioning. They can combine, via the full service offer, formulas with a high rate of upcycling and significant advances in terms of ecological approach.

With GBC, Superga Beauty has developed a first range of three apple-based facials: the Gala mask, the Golden serum and the Granny gel.

Each product is composed of a minimum of 95.4 % of naturally derived ingredients, 88.3 % of upcycling ingredients and 50 % of water from the dehydration of the fruit (upcylated).

The reuse and recovery of water from fruit dehydration is an innovative technical achievement and opens the way to significant water savings in a water-intensive industry.

We have created an upcycled range with sensorial and effective formulas that do not compromise on pleasure. The result is a true beauty routine for a radiant complexion. This full service range is a demonstration of our expertise. It can be adapted to fit into our clients' catalogs "completes Leslie Bréau Meniger.

The combined expertise of Superga Beauty and GBC is aimed at all brands wishing to offer their customers new ranges of upcycled products, and pushes, further, the limits of eco-responsibility.

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