French dermocosmetics brand Laboratoire SVR launches three new skincare products with Micro airless packaging from Aptar Beauty, a global specialist in dispensing systems.
Micro is a robust, high-performance airless packaging developed by Aptar Beauty. Its all-plastic design, including the pump motor, guarantees a high level of compatibility and protection for even the most fragile formulas. Like all Aptar Beauty airless solutions, Micro offers an excellent evacuation rate and 360° distribution.
Expert in dermocosmetics, SVR has launched three new products. Eye Biotic, a smoothing, illuminating eye care product, Sensifine Extrême, a high-tolerance soothing repair cream, and Sun Secure Fluide Photo-Age SPF50+ sun protection benefit from Micro's airless protection. This packaging solution protects the formulas while respecting the brand's commitment to greater sustainability, while maintaining an optimal level of consumer experience.
Available in 15, 30 and 40 ml sizes respectively, each member of this "Micro family" has been manufactured and decorated in the colors of the brand's ranges at Aptar Beauty's expert airless technology plant in Villingen, Germany. SVR's design choices enable decoration and assembly to be carried out in the same factory, thus avoiding additional transport costs or CO2 emissions.
Available in a wide range of shapes, sizes and materials to combine as required, Micro is ideal for dermocosmetic brands looking to create a consistent yet unique range look. What's more, Micro is certified 97-98 % recyclable.1 by cyclos-HTP, an independent institute that assesses the recyclability and durability of packaging. It can also incorporate recycled materials (PCR Plus2PET3 recycled materials, ISCC-certified mixed recycled materials) and is also available in a single-material version (made entirely of PE4). Micro can also comply with Ecocert and Cosmos standards for organic and natural cosmetics.
"Micro is winning over more and more brands, thanks to its versatility and formula protection properties, which are particularly sought-after in the dermocosmetics market. It's the ideal solution for brands looking for sustainable packaging without compromising on product performance".says Michael Hoer, Regional Airless Platform Manager, Marketing EMEA Aptar Beauty.
1. Natural raw packaging without decoration or label
2. Post-Consumer Recycled Resin
3. Polyethylene Terephthalate
4. Polyethylene
