Symrise has made a firm offer to acquire 100 % of R. Romani - Société Française d'Aromatiques (SFA Romani), a high-end perfume house. Symrise has also positioned itself to fully acquire Neroli Invest DL (Neroli Group). Both companies are based in the Grasse region of France. With these acquisitions, Symrise intends to strengthen its presence in fine fragrances in the south of France, as well as its competitiveness in the creation of fragrance compositions, and extend its presence in key countries in Europe, Africa and the Middle East. The combined annual sales of SFA Romani and the Neroli Group amount to over 40 million euros. The transactions are expected to close in the second quarter of 2022, subject to the approval of the respective governing bodies and consultation with the SSCs. The parties have agreed to keep the purchase price confidential.
"These two acquisitions represent a further step forward for Symrise's Fine Fragrance business and are fully in line with our strategic objective of accelerating our growth in this area of activity." said Ricardo Omori, Global Senior Vice President Fine Fragrance at Symrise AG. "With these transactions, we increase our access to high-quality natural ingredients, broaden our customer base and strengthen our competitiveness through greater agility as well as a significantly expanded fine fragrance team in the historic cradle of perfumery in Europe, the Pays de Grasse."
The combination of these two renowned players with Symrise's Fine Fragrance division offers unique opportunities for both customers and employees of SFA Romani and the Neroli Group. Symrise intends to become a strong player in the Grasse region, with a new growth platform including creation centers, sales and marketing teams, and perfume production capacities for the market.
SFA Romani, founded in Grasse in 1963, is internationally renowned for its choice of the finest natural raw materials, its expertise in perfume creation and the quality of its compositions.
In almost 60 years, the company has developed unrivalled expertise in high-end fragrance compositions. The company's strong reputation is based on excellent knowledge of its markets and proximity to its customers. SFA Romani operates a mixed development and production site in Saint-Cézaire, Pays de Grasse. Symrise would acquire SFA Romani from its current owners, the Romani-Caruso family, Keensight Capital and Sofipaca.
"We are very proud of all that SFA Romani has achieved in 60 years as an independent company. We embody unrivalled expertise and quality in Grasse's high-end fragrance compounds. We are convinced that the company and our market will continue to grow.that will continue to prosper within the Symrise family," said Viviane and Charles Romani- Caruso, founders of SFA Romani. "Joining Symrise is a unique opportunity for SFA Romani to take our company to new heights. We complement each other very well, and both companies will benefit from each other to achieve our common goal of creating the successful fragrances of tomorrow".
The Néroli group comprises Créations & Parfums and Floressence, both founded in the mid-1980s in Saint-Cézaire in the Grasse region. Floressence was acquired in 2017 and merged with Créations & Parfums in 2021. To build a strong position in natural fragrance ingredients, the Neroli Group has established long-term partnerships with local farmers for the sustainable cultivation of flowers in the Grasse region. Last November, Symrise had already announced a joint venture with Groupe Neroli. Now, the company has decided to acquire all the shares.
"We are very pleased with the offer to join such an important group as Symrise. Neroli's customers and employees will be in very good hands, which is the most important thing for me, said Christian Dussoullier, CEO of the Neroli Group.
