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BLH unveils its new identity, bringing together the company's core values and future aspirations

BLH, a family-run business and distributor of aromatic raw materials, presents its new brand identity underpinned by a reinvented logo. BLH celebrates over 38 years of history and experience as a supplier of often iconic ingredients dedicated to perfumery, flavors and aromatherapy. The new logo embodies BLH's values of corporate social responsibility and its renewed commitment to sustainability processes, with the ultimate aim of always better meeting the demanding needs of its customers and partners.

The shades of white and green represent both the company's foundations and its two main areas of expertise. White embodies molecules, their green chemistry and renewable potential, while shades of green symbolize natural raw materials and the innovation they entail.

"Through our business as a distributor and our committed team, this new identity allows us to signify the evolution of the company and underline its mission to always meet the highest standards of agility but also sustainability, ethics and traceability."comments Nicolas Bécot, representative of BLH's Chairman.

While emphasizing the growth of its natural products portfolio, BLH remains committed to meeting the highest service levels for the ingredients it distributes.

Always transparent, BLH is committed to representing its partners by sharing its expertise and values.

Photo: Nicolas Bécot, representing the President of BLH

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