The TechnicoFlor Group supplies some of the biggest names in perfumery, cosmetics and hygiene, and its fragrances are used in numerous applications around the world: eau de toilettes, body and face care, shower gels, shampoos, hydro-alcoholic gels...Its French know-how, natural raw materials and environmental commitment have won over many brands.
Today, TechnicoFlor announces the creation of the fragrance for Nuxe's new Very Rose range of cleansers and make-up removers.
Fragrance plays a major role in the composition of creams and cosmetics, contributing to the sensorial power of a range, rather like Proust's famous madeleine. Nuxe is one of the brands that have understood this. It has recently entrusted TechnicoFlor with the fragrance of its new Very Rose range of cleansers and make-up removers, with Group perfumer Irène Farmachidi responsible for the olfactory creation.
Rose, the emblematic material of perfumery, embodies femininity, sensuality and softness.
"I created the fragrance of a pure, natural rose, fresh and bursting with water. I dressed it up with vegetal notes and the softness of white musks. And I livened it up with a few woody notes," she explains.
Irène Farmachidi, already behind several Nuxe creations (including the AquaBella range and Huile prodigieuse® Florale), draws inspiration from nature for her fragrances, while adapting her olfactory signature to the identity of the brand for which she creates.
The raw materials it uses combine naturalness, sophistication and originality. The new Very Rose range from Nuxe combines the soothing virtues of rose floral water with a Skin-Respect Complex, vegan, 100% of plant origin to gently free the skin of everyday impurities while respecting its balance.
It includes 8 products: Eau Micellaire Hydratante, Eau Micellaire Apaisante, Gel-Masque Nettoyant Ultra-fresh, Mousse Aérienne Nettoyante, Lait Démaquillant Onctueux, Brume Tonique Fraîche, Lotion Peeling Éclat, Huile Délicate Démaquillante.
