Texen deploys its technical expertise in the development of Lancôme's Lash Idôle Curl Goddess mascara, while celebrating 30 years of mascara production.
In its quest for excellence, Texen continues its collaboration with Lancôme to design the Lash Idôle Curl Goddess mascara. This initiative marks a new milestone in the technical complexity of luxury cosmetics manufacturing, with an innovative, visually stunning pack.
A bold, technical package
Lancôme's latest mascara, launched this year in Europe and the U.S., stands out thanks to its 40° twisted brush, designed to intensify lash curl and volume. The bespoke pack features a brushed aluminum effect, while the brand and product name are subtly engraved on the cap.
For optimum grip, this packaging, made from recyclable polypropylene, features a single-material design combining an injected cap and a blow-molded bottle. Both parts feature a characteristic striated effect, obtained thanks to a masterful engraving process that ensures genuine sensoriality.
Technology and sustainability
The pink-gold hue of the packaging is the result of an advanced metallization process. Texen's teams ensured even, long-lasting coverage, while maintaining the brushed look of the engraving. « The project required complex technical processes and decorating techniques specially developed in collaboration with the L'Oréal group brand. »says the company.
