At the latest Make Up in Paris trade show, Texen Beauty Partners presented a 100 % make-up collection in line with consumer expectations. With this significant offering, the Group's division is confirming its complementarity with Texen's industrial base and its brand-new marketing and innovation unit.
Texen Beauty Partners, a signature collection
Texen Beauty Partners took advantage of its presence at the show to present its customers with a choice of targeted products: highly fashionable collections called "Nude" or "Kawaii", an interesting digression into stick mechanisms (waterproof, triangular cross-section, beveled chimney...) and a turnkey offer for liner and brow applications.
Texen Beauty Partners' sharpened offering encourages debate with brands, supporting them with agility and responsiveness thanks to its ecosystem of packaging, process and formula solutions.
With a network of partners built up around the world, Texen Beauty Partners' offer is in line with Texen's scope of action, which it helps to broaden.
The division operates within the structuring framework of the Group, with the same standards of excellence.
Thanks to this new organization, Texen is positioning itself on a new playing field," explains Sophie Gaspin, Sales Director of Texen Beauty Partners. The offerings of Texen Beauty Partners and Texen Industries are complementary. Our strength lies in working with customers to define the direction their project should take, deciding whether to work exclusively with Texen Industries or Texen Beauty Partners, or to combine the expertise of both divisions. In this way, we encourage "healthy" internal competition to identify the ideal innovative solutions with the customer.
This new organization should enable each division to retain its strengths while cultivating synergies, with the common objective of serving the technical and aesthetic requirements of our customers, without ever losing sight of the constraints of time to market and investment measurement".
Tomorrow's challenges for Texen Beauty Partners: CSR and regulatory aspects, on which exchanges with Texen's Quality and CSR departments are numerous and decisive.