New decor, new challenges: the All Hours foundation adopts the brand's 2023 design. The Yves Saint Laurent logo encircles the hood like a snap ring. This decorative subtlety, added to the technical challenge of a headdress containing materials from recycled sourceswill have required both technical daring and industrial maturity on the part of Texen's teams. Challenge met.
The new All Hours foundation promises high coverage and hold for a luminous matte finish, with no masking effect. In the wake of the Libre fragrance, its packaging features a new design with the YSL logo at its center.
Luxury and eco-design
To meet the expectations of the brand and its environmental commitments, shared by Texen, the project involved adopting a new-generation material. Texen's industrial performance was based on a dual challenge: aesthetic requirements and the use of RPET. The cap was made in a single piece by engraving the logo in the mold, and the thickness of the relief was an additional challenge.
To optimize the design of the industrial tools, Texen's teams carried out a rheological study. The experts perfected the various injection parameters, anticipating the behavior of the material in order to avoid any lines of re-bonding and ensure total uniformity of the molded part.
This expertise, acquired over time, is a real asset on products where expectations are both technical and aesthetic. The second delicate operation is the decoration of the hood and the hot stamping of the decoration in a single pass.
This technically complex product and the use of recycled material required solid cooperation between Texen's technical and development teams at the service of the brand. The eco-design objective was at the heart of the collaboration. Texen is more than ever a partner to brands on projects with a high level of environmental maturity.
In its 2025 roadmap, 100 % of Texen's offerings will feature an eco-design alternative.
