Dior wanted to give its Hydra Life skincare line a new design to appeal to a decidedly younger target. The brand entrusted the creation of the cap to Texen. The result is a pure white cap and a material that's soft to the touch, in the image of fresh, creamy skincare.
Packed with natural active ingredients with targeted actions, Dior's Hydra Life skincare range helps to preserve naturally more beautiful skin, while respecting its natural balance. Determined to appeal to the "millenials" generation, who are particularly sensitive to natural skin care, the brand has chosen to give this line a pack with a resolutely fresh, dynamic look. The cap matches a glass jar, revealing the shade of each of the skincare products: masks and creams.
A smooth hood
In line with the brand's expectations, Texen has designed an oblong, matt-white hood with a very soft feel. It's made from mass-tinted ABS, then lacquered with a satin varnish. The embossed logo is engraved directly into the mold.
Inside, the capsule incorporates a PP insert, perfectly compatible with the formula, with a screw thread that adjusts to the neck. At the bottom, a Triseal gasket guarantees a perfect seal.
To complete the look, the hood features a flush-mounted scallop on the edge of the glass jar.
