In 2020, Lancôme acquired Domaine de la Rose, in Grasse. Today, this seven-hectare site is dedicated to the organic polyculture of a dozen varieties of perfume plants, including Centifolia rose, tuberose, jasmine and iris.
The estate will open its doors to the public for the next Heritage Days, on September 16 and 17, 2023.
"The Domaine de la Rose is a place for sharing, preserving and celebrating natural and cultural know-how related to perfume.says Lancôme.
A guided tour will reveal the history of the estate - where perfume plants are grown using traditional polyculture methods - an educational distillery and the "Maison Rose", an eco-designed building with original architecture housing a perfume organ.
As owner, bio-agriculturalist, producer and perfumer, Lancôme has demonstrated its attachment to Grasse with this estate.
