Anaïk, a major player in the design and supply of gifts, promotional boxes and accessories for major international brands and retailers, was awarded the Formes de Luxe prize in the "perfume & cosmetics box" category at the Luxe Pack Monaco trade show.
The L'Occitane en Provence x Anaïk textile Advent calendar is an innovative creation for a festive occasion. It allows the brand's universe to shine through, while at the same time making a lasting contribution to the consumer's daily life through its many possible uses.
"We worked on the must-have product for the festive season by creating a festive, practical and reusable Advent calendar. With this packaging we're introducing customers to a more ecological and sustainable way of consuming!"says Sarah Perrin-Mathieu, Anaïk's Open-Innovation Manager.
Produced exclusively for the L'Occitane en Provence brand in 2022, this calendar is made from 65 % recycled cotton. A sustainable alternative to conventional cotton, it recycles cotton scraps from textile production. As a result, it limits the use of water and pesticides associated with conventional cotton production.
This limited-edition product has been designed to become a must-have accessory by transforming itself into a organizer A wall-mounted Advent calendar for the bathroom, office or bedroom, to keep all your favorite products close at hand. It can also be refilled to create your own Advent calendar.
