The fourth edition of the contest organized by the online platform "Allmazing" created 2 years ago by Katia De Martino, Ceo of Essentia Beauty, has just ended. This year, the theme of the contest was: "Create a new iconic lipstick". Chloé Vincent, Emma Rochedix, Clémence Cornaert, all three students at the French school Esepac, as well as Rezziero di Maio from the Italian design school ISIA di Faenzah, have been awarded.
"Allmazing" was born from the intuition of Katia De Martino, an Italian-French entrepreneur, convinced of the potential of crowdsourcing as a source of inspiration, sharing and involvement of young designers. "The creation of the "Allmazing" platform is part of our desire to bring more and more creative added value to our customers", explains Katia de Martino, CEO of Essentia Beauty, a company with 20 years of experience in the development and manufacturing of private label cosmetics. "Allmazing" organizes creative contests mandated today by Essentia Beauty but also open to its customers. The goal? To bring out new talents at the origin of innovative projects in the field of fashion, beauty and design. Each contest, propelled on the web, takes the form of an event relayed in the press and on the social networks.
Here, the blogosphere takes the power by getting involved in the election of the best projects. An exciting adventure, in the heart of creation, where sharing dominates.
Create an innovative lipstick!
This fourth edition of the "Allmazing" contest, which was open to all creative people, had the objective of creating an innovative lipstick in terms of design or gesture. Participants were first asked to conduct a market analysis considering past achievements and future trends. Given the complexity of the evaluation of the different projects, Philippe Bonneyrat, an experienced packaging engineer in the beauty sector, was asked to evaluate the technical aspects of the projects in order to validate not only the aesthetics, but also the functionality and feasibility of the projects. The jury was composed this year of Sara Ravella, Executive Coach (former Director of Communication at L'Oréal), Jean-Marie Martin-Hattemberg, Expert at the Court of Appeal of Versailles, member of the International Perfume bottle (Association in the United States) and the French Perfumers' Society, Vincent Gallon, Editor of the Premium Beauty News website, and Katia de Martino, CEO of Essentia Beauty.
Awarded projects:
- "Paradise Bird" by Chloe Vincent, came in first for its very creative proposal in terms of design and use,
- "Totem" by Rezziero di Maio from the Italian School of Design ISIA di Faenzah who also proposed a very innovative design that combines several products.
- Emma Rochedix's "Click & Go" came in ex-aequo with Clémence Cornaert's "Click & Powder", both of them bringing functional innovation, all three coming from the Esepac School,
- "Totem" by Rezziero di Maio from the Italian School of Design ISIA di Faenzah who also proposed a very innovative design that combines several products.
Note that the winner received a check for 2,000 € and the three others a check for 500 €.
"The adhesion to this fourth edition of the competition "Allmazing" has been very positive, and the projects received have expressed creative capabilities and interesting and diverse innovations whether in terms of design, functionality and gestures," stressed Katia de Martino.
