A pioneer in the field of skin technologies, Cutitronics is consolidating its presence in Europe and will be developing its international sales prospects with the appointment of Virginie Darteyre as Sales Manager in Paris, France, to meet growing market demand.
Combining expertise in medical technology with a deep understanding of the skincare industry, the company has developed a suite of patented technologies that analyze skin condition in real time, enabling personalized advice based on the specific requirements of the individual and his or her environment.
The award-winning company's latest prototypes feature a wearable sensor that analyzes the skin, while the accompanying mobile app examines contributing factors such as weather and age, to determine how best to use skincare products to achieve optimal results for the consumer.
This enables brands to open a dialogue and create a bond with the consumer at home, a challenge highlighted by the current global pandemic which has left many people without access to the experts at beauty counters.
Home to many of the world's leading cosmetics brands, such as Chanel and L'Oréal, Paris was the obvious choice for Cutitronics' first international base to meet the growing interest of the European industry.
In her new role, Virginie Darteyre will develop the company's international sales and spearhead its growth trajectory. She brings over 15 years' experience in international sales, having previously worked in the fashion and ready-to-wear sector with well-known brands such as Fruit of the Loom and Firetrap.
Speaking on the occasion of her appointment, Ms Darteyre said, "It has never been more important for beauty brands to integrate new technological solutions into their strategies to meet the challenges presented by the pandemic. Beauty counters will no longer be able to operate as they used to, and spas and institutes must rethink their processes and systems to survive.
"The potential of these technologies to support independent and group-owned brands is unprecedented. Demand will only increase as consumers change the way they interact with skincare and brands look for new ways to connect with consumers.
"I can't wait to spread the word about this innovative technology in France. I want to identify new opportunities for this unique product where technology and well-being come together. I was immediately attracted by the concept and the corporate culture, and I can't wait to play my part in the skincare revolution.
Dr David Heath, founder and CEO of Cutitronics said, "It's fitting that this is our first international presence as we unveiled one of our first prototypes of Cutitron ® technology and accompanying software in 2019 at In-Cosmetics Global in Paris.
"We look forward to supporting brands with a permanent Paris-based team member who will be able to respond to inquiries and develop business opportunities, who understands the market and has a proven track record in driving international sales."
"We are proud to have put together a strong team from diverse backgrounds, and Virginie complements this with her proven experience and strong skills. We will continue to strengthen our team throughout 2020".
In addition to expanding its international activities, Cutitronics has held a number of management positions in the UK, including Chris Freel, who brings experience gained at Dyson to his role as Senior Mechanical Project Engineer, Louise Macpherson as Customer Relations Manager and Mandy Smith-Barr as Senior Project Manager.
