- advertising -

Velvetvelo: alcohol-free fragrances

Created in Nice, France, Velvetvelo shakes up the codes of traditional perfumery with a collection of water-based, alcohol-free fragrances, combining sensoriality, technology and respect for the skin. Developed in partnership with the Mane laboratory, Velvetvelo creations incorporate olfactory innovations such as Aquafine, an exclusive water-scented emulsion technology, ensuring long-lasting fragrance without irritation or photosensitization; E-pure Jungle Essence, a solvent-free cold extraction process, to preserve the integrity of natural raw materials; and Green Motion, a strict sustainability assessment methodology, applied right from the design stage of each formula.

Velvetvelo's latest creation: Sound of the sun. Created in collaboration with Ekcentrik by perfumer Violaine Collas, this eau de parfum embodies a sunset on a sandy beach, as the light fades and the music soars. Monoï becomes synesthesia: coco-frangipani, freesia, creamy woods and sweet musks compose a warm, soft and persistent olfactory melody.

Designed for a new generation of consumers sensitive to clean beauty and concrete commitments, Velvetvelo also integrates a Sorga QR code on each bottle to guarantee complete traceability of creations: origin of ingredients, transparency of supply chains, production ethics.

With its evocative, poetic names, Rue des Mimosas and Un Homme à la Mer,

Archimède in Love, Sound of the Sun, the brand offers an intimate, sunny olfactory experience, embodying sensorial, modern, ethical perfumery.

External resources
Website

Sponsored content

site-industries-cosmetiques Close-up of stacked unroasted green coffee beans. Their smooth, slightly shiny, light brown-green surface is prized for its natural anti-fatigue properties.

Phytessence™ Green Coffee EC, the anti-fatigue ritual

Croda Beauty Botanicals now offers a new ingredient designed to tone the skin and boost happy emotions, inspired by positive morning coffee rituals.
site-industries-cosmetiques Four bottles of Pure Drop nail polish in different colors stand out against a cloudy blue sky, dotted with water droplets and streaks. The image underlines the brand's commitment to responsible cosmetics packaging.

Albéa Cosmetics & Fragrance is shaping the future of responsible packaging.

Albéa Cosmetics & Fragrance is reinforcing the use of safe, recyclable materials by expanding its range of single-material solutions.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish