As part of its "Verescence 2022 - Forming The Future" strategy, which aims to make the group the global benchmark in the sustainable beauty market, Verescence announces the launch of a new glass composition, Verre Infini 20, designed to increase its PCR glass production capacity.1 around the world.
A pioneer in the use of PCR glass for many years with Verre Infini 40, Verescence launches a new glass composition, Verre Infini 20. This new formulation combines 20 % of PCR with a glass tint adapted to the aesthetic demands of luxury brands. Already produced in France and Spain, this glass composition will be gradually rolled out in the United States in the first quarter of 2022, followed by South Korea in 2023.
"Since September 2021, our largest furnace in France and our Spanish furnace have been manufacturing only this composition. It's thanks to the commitment of our major customers that Verre Infini 20 is becoming Verescence's standard glass composition. It's a paradigm shift in the perfumery-cosmetics industry that we're proud to support for sustainable luxury, comments Thomas Riou, CEO of Verescence.
"We have invested more than 1 million euros to adapt our furnaces to the production of recycled glass, which also helps reduce our CO2 emissions (5 % reduction in emissions). By 2022, nearly 75 % of our worldwide production will be PCR glass.adds Alain Thorré, CSR Director at Verescence.
1. PCR: Post-Consumer Recycled, recycled glass from local household waste collection.
