For this innovative and demanding box, L'Occitane en Provence called upon all the Verpack group's trades, from the design of the project to the delivery of the packaged products. The pledges were multiple, the ecological footprint reduced to its maximum.
L'Occitane en Provence, a long-standing client of the Verpack group, never stops reinventing itself. Throughout the year, the brand competes with creativity without compromising its environmental commitment. For this Christmas, its desire to innovate was made possible thanks to the complementary skills that the group capitalizes on in France, an exceptional offer in Europe. When closed, this creation is presented in a cubic form, easy to transport and store. The surprise then comes from the inside. When fully opened, the box becomes a calendar, revealing its 24 secret compartments. L'Occitane called it Mon Coffret Magique de l'Avent.
The story begins with a project that the brand had been thinking about for a long time. The one nicknamed "Rubik's Cube" had to combine the practicality of the shape with the theatrical opening of a painting. This all-cardboard creation required a solid upstream work from Verpack's integrated design office. The cardboard structure is covered with a printed paper, each box is designed as a case inserted in the structure. Printing with meticulous color marking, cutting, gluing of the boxes, automatic assembly of the boxes, manual assembly and volume setting, packaging of the products, the multiple stages had to be linked with agility under the dexterity of the project managers who became conductors. The challenge was to ensure the perfect link between manual and automatic operations, to insert quality controls, to manage reduced transport times, to coordinate the schedules of machines and men, right up to the packaging of products produced on line.
This industrial and logistical challenge was carried out on the two Burgundy sites of the Verpack group. Between them, they group together all the trades required by the project. Their proximity allowed us to save on transportation and optimize the shuttles. In order to reduce the carbon footprint, the boxes, which are already convenient to store in the box, were installed in specific non-woven containers, without the need for individual packaging, a precious saving of material.
