All seven fragrances (30 ml and 100 ml sizes) in Anatomy of Dreams, Valentino Beauty's new fragrance collection inspired by the hedonistic spirit of Rome, are equipped with the Classic Inune prestige fragrance pump from dispensing systems specialist Aptar Beauty.
Both the pump and the stepped ring are manufactured and decorated in Aptar Beauty's French factories.
The decoration reflects the expertise of the brand, part of the L'Oréal group's luxury division, and the collection's unique fragrance stories, which evoke memories of Italy and contemporary times. The components are tone-anodized, and the push-button is adorned with a laser-engraved 'V' after the anodizing process, revealing the natural color of the aluminum.
"Classic Inune is a best-seller in our portfolio of prestige perfume pumps. It's winning over more and more luxury houses looking for high-end, high-performance solutions that can adapt to their different collection styles while preserving their brand image".says Louise Maillot, head of the Pompes Parfums Prestige EMEA platform at Aptar Beauty.
A pump compatible with customization trends
The seven fragrances in the collection can be enhanced with two fragrance enhancers (30 ml), which can be layered or worn alone. Both enhancers use the same pump.
According to Aptar Beauty, Classic Inune's precise spray pattern lends itself perfectly to the "layering" gesture - a growing trend among fragrance consumers who personalize their fragrances as an integral part of their identity*.
"Consumers create their own bespoke fragrances with 'layering'. Collections like Anatomy of Dreams encourage them to experiment, creating more engagement with the product. Classic Inune gives them the opportunity to personalize their fragrance by helping them mix, match and explore scents, adding precise and quick fragrance touches."says Sophie Magdelaine, Senior Marketing Manager, Global Fragrance Platform, Aptar Beauty.
Suitable for the prestige market, the Classic Inune pump features an elegant, timeless design with clean, pure lines and an SNI15 neck. With its invisible, robust mechanism, it delivers a soft, fine spray, with a short spray and a 30° angle of distribution.
Classic Inune is compatible with a wide variety of formulas, including some without alcohol. The pump prevents any contact between juice and metal, preserving the olfactory neutrality of the non-genre fragrances in the Anatomy of Dreams collection.
Made without POM2Like the entire Inune range, Classic Inune can be recycled in the glass recycling stream (subject to local capacity).
1. Source: Mintel Report 'A year of innovation for fragrances 2024'.
2. Polyoxymethylene
