TNT Group has been entrusted with manufacturing the packaging for Skin Activator Rollerball, the latest product launched by Westman Atelier, the American brand founded by Gucci Westman.
In keeping with the brand's codes, Skin Activator Rollerball's packaging features a removable ball applicator combined with a refillable and reusable device.
A patented concept from TNT Group, its magnetically-retained removable stainless steel ball offers unlimited fluid movement, as well as a cold-effect contact surface area 300 % greater than that of a conventional roll-on applicator, according to TNT Group.
Thanks to an integrated pump system, a single press on the refill bottle is all it takes to deliver the formula without the risk of back-air and contamination. The applicator's removable ball can be completely washed, or even sterilized, after use. The refill is easily replaced with a key.
"After seeing the concept of the removable rollerball, inspiration immediately struck and I imagined a refillable skincare product, taking up our brand's unique aesthetic codes and incorporating this patented rollerball. This customized refillable packaging illustrates the brand's 3D design language that I created when I set up Westman Atelier. One of my favorite quotes that reflects my approach to packaging design at Westman Atelier is "Details are not details; they make the design", Charles Eames".explains Angela Piner, Chief Design Officer at Westman Atelier.
Details of the Skin Activator Rollerball include the disruptive proportion of the silhouette, the custom thickness of the aluminum for a deeply defined recessed logo, the engraved branding on the inside of the cap and the slim, revealing elements of the sharp-edged flush base. Metallic details combining a customized gold bead and a shotgun barrel pump are also noteworthy. The tactile matte finish is a customized white shade with a pink undertone created by Piner for the launch of Westman Atelier's new skincare line.
Angela Piner adds: "For any innovation, functionality is paramount in packaging design. This required collaboration between engineering (Gina Bueti, Engineering at Westman Atelier), myself and TNT Group to maximize ease of use by the consumer, which translates in particular into the system for replacing the glass refill flush with the base, thanks to a key."
The Skin Activator Rollerball range includes two 20ml refill bottles of serum, one of which is pre-loaded in the device. The refill bottles are made of drawn glass, lacquered in nude then screen-printed. A screw neck was chosen to ensure refillability and recyclability of the parts once separated.
"TNT Group is very proud to have worked alongside Westman Atelier, a prestigious brand that is particularly demanding in the quality and authenticity of the skincare and make-up products it creates."says Boris Schaefer, VP Sales at TNT Group USA.
