The Yves Rocher brand announces the official appointment of Céline Damour as International Brand Director.
Céline Damour has spent her entire career in the beauty and cosmetics sector, both in France and abroad. A graduate of ESSEC business school, she continued her training at the Kellogg School of Management in Chicago before starting her career with Unilever. There, she acquired solid marketing skills while working for the Dove brand, then participating in the launch of Sunsilk hair care products in the United States. She then joined Sephora to learn about the world of retailers. In 2009, Céline Damour joined Guerlain (LVMH group), where she held several positions, including Travel Retail Marketing Director.
She joins the Yves Rocher brand teams in September 2019. Responsible for the transformation and cross-functional management of marketing actions, she is working to modernize the brand's approach and positioning, putting the consumer back at the heart of its strategy. She was appointed Yves Rocher International Brand Director in May 2022. Her objectives include strengthening consumer perception of product efficacy, building brand loyalty and promoting more responsible beauty through an optimized customer journey.
Taking social and environmental issues into account is a core concern for the Yves Rocher brand. Céline Damour, who wants to return to the fundamentals of the brand - "rediscover what makes it unique and desirable, promote innovation, botanical expertise and plant engineering, and further strengthen the link with consumers". - said: "It's a great pleasure for me and my teams to work on the uniqueness and desirability of the brand, and to ensure that our actions are consistent with Yves Rocher's corporate values. We have ambitious goals based on the brand's sincere and profound commitment: to offer the best in natural and responsible cosmetics without compromising on the effectiveness of our products."
