Korean culture is on a roll. The beauty industry is no exception. Inspired by the K-beauty movement, it is flourishing. With a flagship ingredient: yuzu.
Widely grown in parts of East Asia, particularly Japan and South Korea, Yuzu is used in cooking, in home fragrances for its fresh scent, and in skin care for its high vitamin C content.
The fresh, captivating character of this citrus fruit has also conquered the world of perfumery. Scentmate by dsm-firmenich, the perfume house that helps its customers develop fragrances, sheds light on the key factors behind this unprecedented breakthrough in the industry.
According to the Barcelona-based perfume house, yuzu has a fresh, lemony aroma, blending the bitterness of grapefruit with the sweetness of mandarin and subtle green floral notes. Moreover, the scent of yuzu is generally associated with a feeling of energy, strength, hope and inspiration.
It is present in many prestigious and mass-market products because of its fresh, bright notes, perfect for a gender-neutral fragrance.
In recent months, the company points out that we have seen the launch of successful fragrances that follow the yuzu trend: Yuzu Zest Cologne by Jo Malone (2024), Classique Pride by J.P. Gaultier (2024), Yuzu by Monotheme (2024) and Forte Oud Yuzu by Guerlain (2023). Interestingly, one of the first creations to feature this citrus fruit, Bois de Yuzu by Karl Lagerfeld, has seen a 450 % increase in Google search volume over the past five years.
