Yves Rocher continues its commitment to more responsible beauty and a reduced environmental footprint for its products with the launch of a solid shower gel. "This new reference aims to make sustainable skincare routines more accessible, while preserving the brand's standards of efficacy and sensoriality."says the company.
According to the brand, which was adopted by more than 810,000 customers in 2024, the solid care offer prevented 74 tonnes of plastic from being placed on the market over the year, equivalent to 2.5 million plastic water bottles.1.
This result illustrates the Group's strategy to reduce single-use packaging, with a target of -30 % of plastic by 2030.2. In this context, Yves Rocher is implementing other concrete levers through its "committed gestures" range which, in addition to solid cosmetics, includes some forty references with reduced plastic impact compared to liquid alternatives such as eco-refills.
Since September 2024, the brand has been testing a deposit system for glass products in three pilot stores in Rennes and Paris. The initiative already involves 70,000 customers, and collects one in ten of the products concerned.
A solid shower gel
For 65 years, Yves Rocher has been developing an offer at the crossroads of science and plants. This approach guides the brand's commitments in terms of formulation, environmental responsibility and sensorial experience. The transition to solid formats embodies this vision: to offer products that are effective, more natural and more sustainable, while making them attractive, pleasant to use and accessible to as many people as possible.
The Yves Rocher range of solid shower gels is a real success story: designed without traditional soap, it offers an alternative for delicate epidermis. Made with 92 % of natural-origin ingredients, sulfate-free, pH-neutral, manufactured in France and rated up to 100/100 on Yuka, it embodies Yves Rocher's commitment to more responsible beauty, without compromising on effectiveness, pleasure of use or accessibility.
"As France's leading beauty brand (5) and a pioneer in the solid cosmetics market, Yves Rocher plays a key role in the cosmetics sector's transition to more sober practices. By placing impact at the heart of our innovation policy, we are helping to make beauty gestures more committed, while meeting our dermo-botanical requirements. A requirement that meets our customers' expectations for products that are natural, high-performance, safe and more responsible.says Alexandra Ferré, Impact & CSR Director, Yves Rocher.
1. All solid products compared with their non-solid equivalent - sales data 2024, worldwide. Equivalent for a 1.5L water bottle weighing 28g of plastic, Citeo.
2. In g of plastic per ml of product manufactured vs. 2019. Dermo-botanics: long-lasting, effective skincare without compromising on experience.
Photo: composition of new Yves Rocher solid and eco-refill shower gels.
