In the wake of the fragrance in the same line, the new mascara Lash Idôle features a square, faceted and flat design with black and pink metal decoration. The technical prowess of this development belongs to Texen, which deployed all the expertise of its Smart Mascara 4.0 line as part of its partnership with the brand.
The challenge for Lash Idôle mascara was simultaneously aesthetic, technical and industrial. In terms of design, the product had to feature a black flat area of maximum size, in perfect harmony with the perfume bottle. In addition, the metallic look was enhanced by premium square lines. Texen's aesthetic and technical work was highly complex, taking into account production and finishing constraints. Numerous tests were necessary to ensure that the decoration held perfectly during assembly, particularly on the particularly sensitive edges.
Agile, high-speed line
For this large-scale production, Texen customized the functions of its Smart mascara 4.0 line to optimize complex, high-speed production without compromise. Once manufactured, the five parts are assembled in line, until the pink lacquer is applied with a metallic finish. Texen had to innovate its decorating process in order to ensure the continuity of this aluminum lacquering stage, which was unprecedented on this line.
The 9-ml sales product is accompanied by a 5-ml travel size, initially intended for the US market.
Smart Mascara 4.0
The first-generation Smart Mascara 4.0 integrated line is 100 % automated. Suitable for multi-format mascaras and different types of decors, this line saves time thanks to its high output, secures varnished parts processed in a closed environment, reduces handling and transport, and has a made in France footprint.
The Smart concept (Speed, Modularity, Agility, Reliability by Texen), developed by Texen, is the optimum solution to the CSR challenges of an agile industry. Indeed, the modularity of the latest generations of Smart lines offers partner customers a responsible compromise between competitiveness, optimization of industrial floor space, limitations on intermediate stocks and induced waste, and the use of high-solids varnishes.
