Amorepacific has developed Braille labels for bath products and won the Red Dot Design Award 2022 in the Brands & Communication Design category.
The prize-winning product is the "braille tag" for hair and body products. The label has been designed with visually impaired consumers in mind, who have difficulty distinguishing between different bath products such as shampoo and shower gel, as there are no Braille markings on the product containers.
They come in the form of four types of silicone-based Braille labels, two postcards and a list written in Braille. Braille indicating body cleanser, body lotion, shampoo and conditioner are written in Korean and English on each label. And at the bottom of the labels, different shapes are engraved to help consumers distinguish between products. The labels are also designed to be placed on a variety of bath products of different shapes and sizes.
Amorepacific ensured that the labels were reviewed by visually impaired consumers during the Braille label development process, and donated the labels to students at the Seoul National School for the Blind in Yongsan-gu, Seoul.
The Red Dot Design Award, presented by the Design Zentrum Nordrhein Westfalen in Germany, is considered one of the three most prestigious design prizes in the world, alongside Germany's iF Design Award and the USA's International Design Excellence Awards (IDEA). Each year, it selects and rewards creative and innovative products.
