"Among our key sustainability objectives are those relating to packaging and eco-design. In particular, we are committed to bringing only refillable or recyclable packaging to market by 2025. This involves reducing the complexity and quantity of materials, favoring single-material choices to ensure that our packaging, once properly disposed of by the consumer, can be recovered and recycled by standard recycling technologies. By choosing the single-material Gala bottle, Lift+ corrector has been redesigned in a modern, environmentally-friendly way to align with our objectives."explains Matilde Rossi Scota, Head of Sustainable Development at Collistar, an Italian brand founded in Milan in 1983.
Made with 95 % of natural-origin ingredients, Collistar's new Lift HD+ Correcteur Liftant Lissant aims to erase signs of fatigue and restore radiance. The product is housed in a single-material packaging solution from international beauty packaging manufacturer and supplier Quadpack: the Gala dip-in pack.
Developed by Quadpack, the packaging solution features an attractive thick-walled bottle. The packaging is made entirely of polyethylene terephthalate (PET), and meets the brand's criteria of using exclusively recyclable materials. According to Quadpack, this is a "perfect combination of luxury aesthetics, top-level performance and single-material design."
After perusing the selection of matching applicators, Collistar opted for The Essential to apply the formula. Its rounded-tip spatula features two reservoirs on either side for dosing the right amount of product. The flexible shaft and soft tip allow, according to Quadpack, "a delicate, simple and really pleasant application."
A matte black varnish has been applied to the cap and the logo discreetly hot-stamped on the top. The bottle is transparent so that the formula can be seen, and the text is screen-printed in black on the side. With its elegant, minimalist look, the Gala bottle fits in with Collistar's premium brand identity.
For the next version, Collistar is considering the use of post-consumer recycled (PCR) PET. Quadpack's lifecycle analyses indicate that conversion to a fully PCR version would improve the packaging's circularity index by 60 %, with a 25 % reduction in the brand's scope 3 carbon footprint.
